Keywords: Service wisdom
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Journal Articles
Journal Articles
Journal of Service Management (2023) 34 (4): 605–630.
Published: 08 June 2023
... of the service research field. Decades later, this article shares timeless service wisdom from ten of those pioneering founders. Design/methodology/approach Bowen and Fisk specified three criteria by which to identify a pioneering founder. In total, 11 founders met the criteria (Bateson, Berry, Bitner, Brown...

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