.... As this study suggests, the location being racially targeted is not as significant a predictor of success as having advertising images that mirror the self‐identification of the audience. © Emerald Group Publishing Limited 2013 United States of America Consumer behavior Target markets Targeted...

... stimulus. Consumer behaviour Web sites Stimulus‐Organism‐Response model Reputation Website quality Emotion Perceived risk Purchase intention Interactive marketing United States of America H3d. The better the consumers' perceptions of the online retailer's security/privacy...

... Publishing Limited 2012 United States of America Consumer behaviour Students Women Social media Television Entertainment Informativeness Irritation Social networking sites Ad value Ducoffe's Advertising Value Ducoffe (1995) proposed the advertising value construct to measure...

... 2012 United States of America Consumer behaviour Market segmentation Coupons Mobile communications Mobile technology Mobile coupons Adopter category Consumer segments Diffusion of innovation Technology acceptance As the number of smartphone users increases, marketing campaigns...

.... United States of America Consumer behaviour Web site design Social networking Online collaborative co‐design Perceived playfulness Mass confusion Perceived social risk The internet has substantially changed the way people live (e.g. how to find and share information, how to meet...

... benefits and costs of online consumer reviews. Online consumer review Benefits Costs Uncertainty reduction Information processing confidence Consumer susceptibility to interpersonal influence Electronic commerce Consumer behaviour United States of America Physical stores...

... China United States of America Social networking sites Marketing communications Cultural differences Cross‐cultural comparison Our preliminary investigation again found several distinct features on Renren that exemplified the characteristics of Chinese culture's high power‐distance orientation...

.... Though companies have focused their efforts on redemption rates to such campaigns, few have taken note of the impact such campaigns have on: Syagnik Banerjee can be contacted at: syban@umflint.edu © Emerald Group Publishing Limited 2011 United States of America Coupons Mobile...

... States of America Coupons Mobile technology Consumer behaviour Service customization Mobile coupons SMS Attitudes Intentions Co‐production Marketers envision text message marketing, also referred to as short message service (SMS) or mobile coupons (m‐coupons), as a sales promotion...

... Limited 2011 Individual perception Consumers Customer satisfaction Internet shopping Retailing United States of America With increasing acceptance of the internet as a source for retail, ethical issues concerning internet usage have prompted serious concerns to consumers and created...

... thefts are connected to the internet (LaRose and Rifon, 2007). In the USA: Deborah F. Spake can be contacted at: dspake@usouthal.edu © Emerald Group Publishing Limited 2011 Internet Internet shopping Privacy United States of America Consumer behaviour Privacy issues pertaining...

... their intention to accept SMS‐based advertisements. Internet Mobile communication systems Telecommunication services Gender Race United States of America There were more than 4 billion mobile phone users globally at the end of 2008, which is more than the number of internet and personal computer...

... quality. Jung‐Hwan Kim can be contacted at: jhkim@mailbox.sc.edu © Emerald Group Publishing Limited 2010 Electronic commerce Customer services quality Customer satisfaction Customer loyalty Korea United States of America The self‐administered questionnaire consisted of four...

...). Advertising effectiveness Electronic commerce International marketing Consumer behaviour France United States of America Accountability in advertising is an important issue in marketing research and practice and has been extensively researched in terms of offline advertising (Clark, 1999...

... Promotional methods Advertising Mobile communication system Fast foods United States of America Mobile marketing is gaining popularity among marketing managers worldwide despite the economic recession. Mobile Marketing Association has predicted a 26 percent growth in mobile marketing spends...

... of the appropriate theoretical platform. SooKyoung Ahn can be contacted at: soo‐kyoung.ahn@unt.edu © Emerald Group Publishing Limited 2010 Internet Electronic media Consumer behaviour United States of America With the development of free and easy to use software programs (Nelson, 2006...

.... An effective general theory must embrace all four. These explananda are: Telephone selling Marketing theory Consumer behaviour Sustainable development United States of America Question: When are consumers like codfish? Answer: When they are over‐harvested. It was first postulated...

... as the future of residential real estate in that it offers lower prices, direct participation in the process and better access to information. R. David Keillor can be contacted at: dkeillor@tconcepts.com © Emerald Group Publishing Limited 2007 Direct marketing Real estate United States...

... that will help to design communication channels properly. Torsten Lihra can be contacted at: torsten.lihra@qc.forintek.ca © Emerald Group Publishing Limited 2007 Communication processes Consumer behaviour Household products Furniture United States of America But the qualitative research...

..., direct marketing is a natural target. Direct marketing Ethics Social responsibility United States of America © Emerald Group Publishing Limited 2007 Steve Brubaker can be contacted at: steveb@infocision.com Implementing clearly‐defined standards is analogous to engaging...