Keywords: Customer satisfaction
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Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2024) 38 (6): 746–760.
Published: 27 May 2024
...Saeed Zal; Lin Guo; Chuanyi Tang; Junzhou Zhang Purpose This paper aims to investigate the role of the service provider in determining customer satisfaction in sharing economy services. The authors sought to examine how the intrinsic and extrinsic cues along with their interactions influence...
Journal Articles
Journal of Services Marketing (2023) 37 (1): 78–95.
Published: 27 December 2022
... as a moderator. In Study 2, the authors examine how customer-oriented behavior, an outcome of Study 1, influences customer satisfaction and customer avoidance, with customer gratitude functioning as a mediator. Results from both Study 1 and Study 2 support the proposed relationships. These studies...
Journal Articles
Journal of Services Marketing (2023) 37 (5): 574–591.
Published: 08 November 2022
... customer satisfaction with these services in the postpurchase stage. This research followed a mixed design, combining qualitative (focus groups) and quantitative (online survey) research and using both content analysis and partial least squares structural equation modeling. Two types...
Journal Articles
Journal of Services Marketing (2021) 35 (5): 647–656.
Published: 22 March 2021
... to service providers to reduce ordinary customers’ feelings of unfairness so as to improve customer satisfaction. This study explores the effect of the social visibility of VIP services on ordinary customer satisfaction from the perspective of perceived fairness, as well as the underlying mechanism...
Journal Articles
Journal of Services Marketing (2020) 34 (2): 177–191.
Published: 17 January 2020
...Laura Lucia-Palacios; Raúl Pérez-López; Yolanda Polo-Redondo Purpose This paper aims to demonstrate that stress is a relevant feeling to take into account in mall experience and customer satisfaction management. Furthermore, it is proposed that its effects on mall experience and satisfaction...
Journal Articles
Journal of Services Marketing (2018) 32 (6): 777–788.
Published: 30 October 2018
... touchpoints and stages that do not provide noticeable value. This research answers the call for a more appropriate model to elucidate the factors that link customer experience with relational outcomes. Customer satisfaction Customer experience Word-of-mouth Relationship quality A common...
Journal Articles
Journal of Services Marketing (2018) 32 (6): 755–766.
Published: 17 October 2018
... rights only A combined model involving the intensity of negative emotions and the strategic combinations (timing and means) of service recovery is developed. The purpose of this paper is to evaluate the performances of these different combinations through customer satisfaction, repurchase...
Journal Articles
Journal of Services Marketing (2018) 32 (2): 195–210.
Published: 24 November 2017
... with off-line perceived quality, but only the quality of before-sale service has a direct association with customer satisfaction. Webpages and before-sale services are both trustworthy signals for indicating the quality of physical products; however, these signals provide different levels...
Journal Articles
Journal Articles
Journal of Services Marketing (2017) 31 (2): 119–130.
Published: 10 April 2017
...Eugene Sivadas; Rupinder Paul Jindal Purpose Scholars have conceptualized and measured customer satisfaction in several different ways such as overall satisfaction and relative satisfaction. This paper aims to study if how one conceptualizes customer satisfaction matters. The authors study if key...
Journal Articles
Journal of Services Marketing (2017) 31 (1): 34–47.
Published: 13 February 2017
... will lead to greater overall customer satisfaction. Despite emphasising relationship longevity between customers and service organisations, literature has not yet focused on the role of gratitude. The CGM provides valuable insights for further inquiries. Customer satisfaction Reciprocity...
Journal Articles
Journal of Services Marketing (2016) 30 (5): 504–518.
Published: 08 August 2016
... 2016 22 04 2016 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Homophily Customer satisfaction Customer attractiveness Social attraction Interestingly, most research has only examined one party’s attractiveness...
Journal Articles
Journal of Services Marketing (2016) 30 (2): 223–237.
Published: 11 April 2016
.... Service quality Customer satisfaction Interaction comfort Intercultural service encounters Perceived cultural distance Personal cultural orientations The authors used an “experimental” design with “imaginary” service scenarios to collect data in “two” countries using “four” PCOs...
Journal Articles
Journal of Services Marketing (2016) 30 (1): 88–102.
Published: 08 February 2016
...Nichola Robertson; Heath McDonald; Civilai Leckie; Lisa McQuilken Purpose This study aims to examine the influence of different self-service technologies (SSTs) on customer satisfaction with and continued usage of SSTs. Specifically, it compares an interactive voice response (IVR) SST...
Journal Articles
Journal of Services Marketing (2015) 29 (6-7): 448–452.
Published: 14 September 2015
.../methodology/approach – This conceptual paper draws upon prior theory and empirical research to investigate the relevance of using relative metrics compared to absolute metrics in service research. Findings – The findings upon which this paper draws upon show that measuring customer satisfaction...
Journal Articles
Journal of Services Marketing (2015) 29 (5): 331–343.
Published: 10 August 2015
...Silke Bambauer-Sachse; Landisoa Eunorphie Rabeson Purpose – The purpose of this study is to determine which level of tangible compensation for a service failure leads to high levels of customer satisfaction for moderate- versus high-involvement services as well as for different conditions...
Journal Articles
Journal Articles
Journal of Services Marketing (2014) 28 (7): 595–606.
Published: 07 October 2014
... pressure on managers to enhance customer satisfaction and purchase intentions. Even though satisfaction and purchase intentions are well studied in prior literature, their determinants such as service-oriented employee behavior, advertising campaign familiarity, physical environment and service quality...

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