Keywords: Electronic commerce
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Journal Articles
Journal Articles
Journal Articles
Journal of Services Marketing (2025) 39 (9): 1133–1150.
Published: 14 October 2025
...., 2023 ; Zhang et al., 2023). Electronic commerce e-WOM Field study Digital Experimental design Social networking Theoretical advances have suggested a major difference between customer−streamer and customer−customer relationships that could affect the nature of GLS rapports...
Journal Articles
Journal Articles
Journal of Services Marketing (2021) 35 (3): 325–348.
Published: 23 November 2020
... omnichannel experience. Omnichannel retailing Shopping malls Service encounters Trust-commitment theory Flow theory Electronic commerce Retail Customer service Digital Customer experience Digitalisation Shopping malls play a fundamental role in the retail ecosystem by bringing shoppers...
Journal Articles
Journal of Services Marketing (2013) 27 (2): 130–140.
Published: 24 May 2013
... Retailing Electronic commerce An executive summary for managers and executive readers can be found at the end of this article. With the advent of internet and communication technology, e-shopping trends in the US are anticipated to grow at staggering rates. For example, online retail sales...
Journal Articles
Journal Articles
Journal of Services Marketing (2009) 23 (1): 24–30.
Published: 20 February 2009
... individual consumers would rationally explore different innovative services (e.g. Lohse et al., 2000 ; Parasuraman and Zinkhan, 2002 ; Vijayasarathy, 2004). Ziqi Liao can be contacted at: victor@hkbu.edu.hk © Emerald Group Publishing Limited 2009 Electronic commerce Retailing...
Journal Articles
Journal Articles
Journal of Services Marketing (2007) 21 (3): 200–212.
Published: 29 May 2007
... decisions. Gopala Ganesh can be contacted at: ganesh@unt.edu © Emerald Group Publishing Limited 2007 Electronic commerce Motivation (psychology) Retailing Perception Consumer behaviour The fundamental reason for shopping is to buy the product or the service, and this is guided...
Journal Articles
Journal Articles
Journal of Services Marketing (2006) 20 (2): 112–124.
Published: 01 February 2006
... to invoke responses and collaboration. However, the use of on‐screen characters may not succeed in all situations and, in some cases, the limitations of the software and/or communication technology may contribute to customer irritation (Spencer, 2003). Electronic commerce Trust Character user...
Journal Articles
Journal of Services Marketing (2005) 19 (5): 280–292.
Published: 01 August 2005
... firms currently experiencing customer dissatisfaction. Service failures Electronic commerce Critical incident technique Earlier CIT research focusing on favorable and unfavorable service encounters (Bitner et al., 1990) and retail failures and recoveries (Kelley et al., 1993...
Journal Articles
Journal of Services Marketing (2005) 19 (2): 93–102.
Published: 01 March 2005
...Holmes Miller Purpose For electronic commerce applications, the importance of quality information is self‐evident, especially for firms offering information products where information either significantly augments a physical product or constitutes the product itself. Aims to use a probabilistic...
Journal Articles
Journal Articles
Journal of Services Marketing (2004) 18 (7): 500–513.
Published: 01 December 2004
... of general e‐stores (i.e. both pure players and traditional retailers) are considered. Essentially, then, the objectives of the study are to: Electronic commerce Internet Shopping Expectation Value analysis Attitudes An executive summary for managers can be found at the end of this article...
Journal Articles
Journal of Services Marketing (2003) 17 (7): 685–700.
Published: 01 December 2003
.... © MCB UP Limited 2003 Services Quality Electronic commerce Customer satisfaction Internet Retailing Explosive growth Most observers would agree that Internet commerce has witnessed explosive growth in the consumer goods market. In most industries, Internet‐only companies...
Journal Articles
Journal of Services Marketing (2003) 17 (5): 529–548.
Published: 01 September 2003
... services quality Electronic commerce Greece Marketing on the Internet has been a topical issue for the past few years as the use of the Web develops exponentially. Yet the latest trends show that the growth of e‐markets is below expectations and many e‐companies are disappearing as fast...
Journal Articles
Journal of Services Marketing (2002) 16 (5): 412–423.
Published: 01 September 2002
... offering. The partnership and cooperation could be limited to this one special venture, and, in parallel fashion, the two firms could create an extranet to facilitate information sharing on the project (Watson et al., 2000). The extranet Here, we define electronic commerce as “using...
Journal Articles
Journal of Services Marketing (2000) 14 (6): 463–477.
Published: 01 November 2000
... and how this in turn is altering industry profitability. The analysis has three research objectives: 1. (1) Explore how emerging information‐centric business models are replacing legacy systems; 2. (2) Examine how electronic commerce is changing the internationalization process...

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