... Limited Licensed re-use rights only Social marketing Alcohol consumption Young adults University students Health promotion Behaviour change Alcohol consumption is a major risk factor for disease burden in Europe (Murray et al., 2020), which has the highest per capita intake...

... that a complex problem like e-waste can be alleviated in Queensland, Australia. Originality/value This paper contributes a detailed application of theory demonstrating how a theory can be applied to identify influences to inform intervention planning. E-waste Social marketing Theory Behaviour change...

...Regine Marguerite Abos; Simone Taffe; Jane Connory; Gamithri Gayana Karunasena; David Pearson Purpose This paper aims to demonstrate how the design of data visualisations can act as a tool to support social marketing messages in prompting behaviour change to reduce food waste using the Elaboration...

... behaviour change interventions. Design/methodology/approach The case study describes the scoping review, expert interviews, online survey and focus groups, which were integrated to comprehend the specificities of biowaste sorting in the South Suburbs of Athens. This mixed-method research design enabled...

... Communication Behaviour change Source credibility Public health Source credibility is a long-recognised key influencing factor across both commercial and social marketing communication strategies, particularly for “high involvement” decision-making (Hovland and Weiss, 1951 ; Rossiter et al...

... Oceans Australasia (POA). Design/methodology/approach EPIC is a behaviour change programme by POA that aims to reduce single-use plastic (SUP) consumption in workplaces. The study evaluates the programme’s impact on employee perceptions and actual behaviour through pre- and post-programme data...

... conceptualisation of strata-based solar PV adoption provides new insights into individual behaviour change requiring collective approval. Social marketers endeavour to encourage and empower individuals to adopt personally and socially beneficial behaviours (Lefebvre, 2011). However, such interventions...

...-step theory application process with the aim of supporting improved theory use across the entire social marketing process. Design/methodology/approach The role and importance of theory application in behaviour change is outlined alongside an integrative review and critical analysis of theory...

...Stephen Graham Saunders; V. Dao Truong Purpose The purpose of this paper is to explore the dynamic nature of behaviour change over time and to gain insights into the effectiveness of social marketing efforts at three different intervention points under three different delay time conditions...

... 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Social marketing Interventions Behaviour change Biosecurity Customer mapping The Ministry for Primary Industries (MPI) developed the Border Compliance Social Marketing programme...

... may be misdirected. Drawing from empirical data where a total of 161 caregivers reported changes in their child’s walking behaviour following a month long social marketing program, the purpose of this paper is to illustrate differences between behaviour and behaviour change. Design/methodology...

... of this change in FV waste behaviour. Originality/value Through this application, it is demonstrated how HMM can identify behavioural states, rates of behaviour change and importantly how HMM can identify both causal determinants of behaviour and behavioural change. Implications, limitations and future...

...V. Dao Truong; Stephen Graham Saunders; X. Dam Dong Purpose Social marketing has gained widespread recognition as a means of motivating behaviour change in individuals for societal good. Many opinions have been shared regarding its potential to affect society or systems-wide change, leading...

... studies (Buyucek et al., 2015 ; Truong , 2016, 2017) were combined (and their plural forms where applicable). These included, but were not limited to, “social marketing”, “master’s thesis”, “dissertation”, “behaviour change”, “public health”, “promotion”, “communication”, “physical activity...

... 2016 21 10 2016 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Social marketing Behaviour change Knowledge economy Career patterns Doctoral dissertation Doctorate holders Social marketing is generally regarded as an effective...

... the nature and significance of the degree of internationalisation of social marketing research. © Emerald Group Publishing Limited 2015 Behaviour change Knowledge creation Internationalisation Research assessment Experience transfer From the time when the social marketing concept...

... and relationships. Originality/value – This study contributes to the transformational potential of social marketing situating behaviour change as a social interaction between actors within a dynamic market system. Considering responsible drinking as a viable consumption entity, Wood and Neal (2007) assert...

... Culture Behaviour change Critical Ethnography Physical activity Social marketing theory According to the established social marketing literature (Andreasen, 1994 ; Hastings and Saren, 2003 ; Kotler and Lee, 2008), theories of behaviour and behaviour change are a crucial foundation...

... of techniques not explicitly considered part of the panoply of marketing; techniques available to social marketing, such as “nudge” style techniques, regulation or behavioural conditioning; the view that behaviour change must be its definitive goal; the ethical and political dimensions of social marketing...

... not rely on commercial marketing theory (Wymer, 2011 ; Peattie and Peattie, 2003 ; Wood, 2008). The intangible, non‐profit nature of social marketing means that commercial marketing strategies cannot be bolted on to behaviour change programmes. The language of commercial marketing theory can be off...