...Fabricio Stocker; Marco Tulio Zanini; Hélio Arthur Reis Irigaray Purpose This paper aims to investigate the relationship between market orientation (MO) and stakeholder orientation (SO) in sustainable corporate performance, with a focus on environmental, social and governance (ESG) results...

...Agneta Sundström; Akmal S. Hyder; Ehsanul Huda Chowdhury Purpose The aim of this study is to develop and evaluate a market-oriented business model (MOBM) and analyze how it contributes to internationalization of SMEs' disruptive innovation. Design/methodology/approach Based on market...

...Luis Arditto; Jesus Cambra-Fierro; Ana Olavarría; Rosario Vazquez-Carrasco Purpose The purpose of this paper is to analyze the impact of the salespeople profile (i.e., effort, commitment and creativity) – and its degree of market orientation (MO) – on the success of new product launch and sales...

...Chunjia Hu; Michael Song; Feng Guo Purpose The purpose of this paper is to employ a quantitative approach to explore the intellectual structure of the market orientation (MO) field over the course of its development. Design/methodology/approach This research was conducted by using...

...Trang T.M. Nguyen; Tho Dinh Nguyen Purpose – The purpose of this paper is to investigate the mediating roles of cultural sensitivity and information exchange in the impact of market orientation on relationship quality. Design/methodology/approach – Using a survey data set collected from...

...Kevin L. Hammond; Robert L. Webster Purpose – The purpose of this paper is to report the results of a survey of business schools examining the impact of market orientation on overall business school performance. The authors extend previous research by examining the possible moderating influence...

...Jose‐Ramon Segarra‐Moliner; Miguel‐Angel Moliner‐Tena; Javier Sánchez‐Garcia Purpose The objective of this study is to analyse relationship quality in a business‐to‐business context. Given that the relationship between market orientation and customer‐perceived service quality is well known...

... Public funding Multivariate statistics Market orientation Small to medium‐sized enterprises Marketing intelligence Let us suppose governmental agencies, in an attempt to encourage and support entrepreneurship, decide to subsidise small‐ and medium‐sized enterprises (SMEs) marketing activities...

...Simone Didonet; Geoff Simmons; Guillermo Díaz‐Villavicencio; Mark Palmer Purpose While literature has examined market orientation, it is limited with respect to small businesses. More specifically, previous research has not considered empirically the relationship between small business market...

... retailer loyalty card marketing intelligence and small business market orientation. Design/methodology/approach A conceptual model is developed which diagrammatically interprets how retailer loyalty card marketing intelligence can relate to small business market orientation. Propositions provide...

...Ana Paula Rodrigues; José Carlos Pinho Purpose This study aims to build on and extend the literature of market orientation by examining the impact of sub‐dimensions of both internal and external market orientation on financial and non‐financial performance in the local public sector context...

...Mostaque Ahmed Zebal; David R. Goodwin Purpose The purpose of the study is to explore the market orientation of the private universities in Bangladesh. The study further aims to investigate the relationships between market orientation and business performance. Design/methodology/approach Data...

...Rodoula H. Tsiotsou; Maria Vlachopoulou Purpose The study aims to use the inter‐relationship between market orientation and e‐marketing in order to investigate alternative mechanisms through which both contribute to tourism services performance. Design/methodology/approach Direct and indirect...

... as well as outcomes of internet utilization by internationalizing firms. Practical implications This study suggests that programmes for the assistance and training of internationalizing firms should promote the usefulness and ease of use of the internet, and foster market orientation and learning...

...Katy J. Mason; Lloyd C. Harris Purpose Although much has been written about the antecedents and consequences of market orientation, and previous studies have generated useful insights into different “forms” of market orientation, little is known of the emphases placed on different dimensions...

...Charles Blankson; Jaideep G. Motwani; Nancy M. Levenburg Purpose To assess the patterns of market orientation within the small business sector. Design/methodology/approach After a pilot study involving interviews with owner‐managers, and covert and overt observation of small businesses...

...Linus Osuagwu Purpose To investigate the practice of market orientation, with a specific focus on the extent to which Nigerian marketers place emphasis on the different dimensions of market orientation, customer satisfaction, competitiveness, market intelligence, and assessment...

...Alper Özer; Akın Koçak; Orhan Çelik Purpose Though market orientation has been studied extensively, in the context of goods and services, little is known of its practical application in professional services specifically. This study, therefore, aims to develop and validate a market orientation...

...Ian Bathgate; Maktoba Omar; Sonny Nwankwo; Yinan Zhang Purpose The research objective was to assess the challenges of transition that firms face in adopting a market orientation in China, as the basis for providing a context‐specific explanation of market orientation. Design/methodology...

...Aviv Shoham; Gregory M. Rose; Fredric Kropp Purpose To assess quantitatively the impact of market orientation on the performance of the firm. While much empirical work has centered on market orientation, the generalizability of its impact on performance has been under‐researched. Design...