Issues

Special Issue: Branding and Brand Management: Theory, Research, and Practice. Guest Editors: Pantea Foroudi, Charles Dennis, Dimitris Stylidis, T.C. Melewar

Guest editorial

Pantea Foroudi; Charles Dennis; Dimitris Stylidis; T.C. Melewar
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Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach

Shahzeb Hussain; T.C. Melewar; Constantinos Vasilios Priporas; Pantea Foroudi
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Enhancing brand value using corporate social responsibility initiatives: Evidence from financial services brands in Saudi Arabia

Ahmed Suhail Ajina; Sanjit Roy; Bang Nguyen; Arnold Japutra; Ali Homaid Al-Hajla
View articletitled, Enhancing brand value using corporate social responsibility initiatives<span class="subtitle-colon">: </span><span class="subtitle">Evidence from financial services brands in Saudi Arabia</span>
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Public evaluation of the ethics of tobacco marketing in Indonesia: symbiotic ethical approach

Nathalia Christiani Tjandra; Lukman Aroean; Yayi Suryo Prabandari
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Corporate branding and value creation for initiating and managing relationships in B2B markets

Sena Ozdemir; Suraksha Gupta; Pantea Foroudi; Len Tiu Wright; Teck-Yong Eng
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Motivating resellers of the international brand in competitive markets

Suraksha Gupta
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Brand-reseller representative relationship for enablement: a research agenda

Suraksha Gupta; Len Tiu Wright
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The evaluation of the impact of innovation management capability to organisational performance

Javad Izadi Z.D.; Sayabek Ziyadin; Maria Palazzo; Mendip Sidhu
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Service brand rehab: diagnosing trust repair mechanisms

Elvira Bolat; Julie Robson; Kokho Jason Sit; Shannon Birch-Chapman; Samreen Ashraf; Juliet Memery; Caroline Jackson
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Internationalisation and branding strategy: A case of the English Premier League’s success in an emerging market

Robert E. Hinson; Ellis Osabutey; John Paul Kosiba; Frederick O. Asiedu
View articletitled, Internationalisation and branding strategy<span class="subtitle-colon">: </span><span class="subtitle">A case of the English Premier League’s success in an emerging market</span>
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The consequence of waiters’ professional identity on passion for work and its effects on employee turnover: a qualitative approach

M.J. Jerez-Jerez; T.C. Melewar
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The artification of corporate identity: aesthetic convergences of culture and capital

Angela Bargenda
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An evaluation of the effect of interconnectedness and the state of the relationships in a triad: a dynamic approach

Nathalia Christiani Tjandra; John Ensor; Maktoba Omar; John R. Thomson
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Hope for the best, prepare for the worst: barriers to service innovation

Rezvan Velayati; Esmail Shabani; Alireza Nazarian
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Higher education: a once-in-a-lifetime purchase

Hsiao-Pei Yang; Dorothy Yen; John M.T Balmer
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Why would anyone come to Corfu to have a Heineken?

T.C. Melewar; Heather Skinner
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Interrogating place brand – a case of two cities

Sanya Ojo
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How to boost place branding leveraging on community relations: An exploration of the banking sector in Ghana

Maria Palazzo; Linda Deigh; Pantea Foroudi; Alfonso Siano
View articletitled, How to boost place branding leveraging on community relations<span class="subtitle-colon">: </span><span class="subtitle">An exploration of the banking sector in Ghana</span>
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Constructing consensus and conflicts : Dynamics in regional place marketing collaboration

Juha Halme
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Place overbranding and how to prevent it: Combining two conceptual and methodological approaches

Kirill Rozhkov; Konstantin Khomutskii; Robert Romanowski; Norberto Muniz-Martinez
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Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities

Marianne Wollf Lundholt; Ole Have Jørgensen; Bodil Stilling Blichfeldt
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