Issues

Special Issue: Chopsticks Confucian Marketing. Guest Editors: Kim-Shyan Fam, Shuo She, Djavlonbek Kadirov

Guest editorial

Kim-Shyan Fam; Shuo She; Djavlonbek Kadirov
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Effects of Singles’ Day atmosphere stimuli and Confucian values on consumer purchase intention

Chuanhong Chen; Xueyan Li
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Customer loyalty in Sabah full service restaurant

Phang Grace Ing; Ng Zheng Lin; Ming Xu; Ramayah Thurasamy
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Dual path effects of self-worth on status consumption: evidence from Chinese consumers

Hongjing Cui; Taiyang Zhao; Slawomir Smyczek; Yajun Sheng; Ming Xu; Xiao Yang
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Retirement village buying intention: A case study on the Muslim and non-Muslim Malaysian elderly

Siew Imm Ng; Fang Zhao; Xin-Jean Lim; Norazlyn Kamal Basha; Murali Sambasivan
View articletitled, Retirement village buying intention<span class="subtitle-colon">: </span><span class="subtitle">A case study on the Muslim and non-Muslim Malaysian elderly</span>
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Does it matter where to run? Intention to participate in destination marathon

Kim-Shyan Fam; Hiram Ting; Kim-Lim Tan; Kashif Hussain; Jun-Hwa Cheah
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What kind of emotions do emoticons communicate?

Pedro Quelhas Brito; Sandra Torres; Jéssica Fernandes
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The study of online reviews and its relationship to online purchase intention for electronic products among the millennials in Malaysia

Jian Wei Cheong; Siva Muthaly; Mudiarasan Kuppusamy; Cheng Han
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Compulsive buying of branded apparel, its antecedents, and the mediating role of brand attachment

Xin-Jean Lim; Jun-Hwa Cheah; Tat Huei Cham; Hiram Ting; Mumtaz Ali Memon
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Mobile shopping platform characteristics as consumer behavior determinants

Yang Liu; Qi Li; Tudor Edu; Laszlo Jozsa; Iliuta Costel Negricea
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“Boss ceiling effect”: brand downgrading consumption of workplace employees

Fang Jia; Zhilin Yang; Li Ji; Shen Xu
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Testing the effects of reciprocal norm and network traits on ethical consumption behavior

Sungjoon Yoon
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