Issues

The power of the content of the influencers in inducing impulse buying: mediating role of trust

Consumers’ engagement in online shopping platform: influences on self-concept and subjective well-being within the platform

The effects of emotional self-regulation, ethical evaluations and judgments on customer food waste reduction behaviors in restaurants

The impact of brand perception of “standards + certification” regional quality brands on consumer loyalty – the case of “Zhejiang manufacturing”

The aftermath of greenwashing in the fashion industry: Chinese consumer responses to different types of greenwashing

Identifying and mitigating risks in the digital transformation of cold chain systems: an empirical study on South Korean SMEs

Effects of source factors for creating swift guanxi in live stream e-commerce in China

The potential of AI tools in shaping digital consumers’ behavior: investigating e-commerce engagement of Chinese Generation Z

Impact of brand story types and consumers’ information appeal preferences on regional public attitudes toward agricultural products

Avoiding harm to the product: how product anthropomorphism and buyer usage intent affect sellers’ pricing

Using management attributes to increase consumers’ perceptions of ESG authenticity: evidence from the financial industry

Research methods for aging populations in tourism and hospitality: a systematic review and critical reflection

Modeling purchase intention for virtual reality hardware: a cognition-affect-conation (CAC) approach