... Bayesian ordinal regression on data from 600 respondents (300 AliExpress and 300 Temu users), this study investigates how gender, age, income and purchase intervals influence platform adoption timing across market evolution stages. Findings Results reveal distinct adoption mechanisms across market...

... intention and WOM intention in live streaming commerce. The moderating effect of gender is also examined. Design/methodology/approach A self-administered questionnaire was completed by 429 live streaming commerce users in mainland China. Partial least squares structural equation modeling was used...

...Shaohua Yang; Salmi Mohd Isa; T. Ramayah; Jun Wen; Edmund Goh Purpose This study developed an extended model of self-congruity by integrating destination image, destination personality, self-congruity, revisit intention and gender. Design/methodology/approach Surveys were conducted with 645...

... inheritance context and the roles that face concern and gender play to reveal the particularities of a specific emerging luxury market. Design/methodology/approach A sample of 324 Chinese consumers was recruited in Shanghai. With the full sample, the author first assessed the effects of economic...

... © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Gender Age Information privacy Technology acceptance model Social networking sites Over the past few decades, social networking sites (SNSs) have captured the attention of a huge number...

...S.R. Nikhashemi; Naser Valaei Purpose The purpose of this paper is to identify the impacts of brand personality and functional congruity on various components of brand loyalty (i.e. cognitive, affective, and conative) by examining the moderating role of gender. Design/methodology/approach...

... and emotion on failure of products and services. It also explores effects of negative word-of-mouth, consumer advocacy, customer voicing and gender on the so-called silent killers. Design/methodology/approach A 2 (male or female)×4 (high and low involvement, feelings, thinking in FCB grid) between...

..., this study observed customers in hypermarkets and recorded how long they spent shopping and what they purchased. Findings The results of this study implied that gender is a key factor that affects both shopping time and the goods purchased in Taiwanese hypermarkets. The empirical findings also indicated...

...Vanessa Ann Quintal; David H. Wong; Nives Zubcevic; Felix Mavondo; Sandra Luxton Purpose The purpose of this study is to examine the associations between attitudes to academic achievement and post university success using perceptions of attractiveness, gender, ethnic identity, personality...

... (i.e. laptop computer) are related to two widely used demographics, country and gender. Second, to examine how innovativeness affects a series of consumer decisions such as information search, opinion dependency, and store choice. Design/methodology/approach The authors build a conceptual model...

...Durriya H.Z. Khairullah; Zahid Y. Khairullah Purpose The objective of this research is to examine gender roles portrayal in Indian and US magazine advertisements. The impact of the socio‐cultural influences on the gender roles portrayal in magazine advertisements of the two countries is examined...