... a conceptual framework to discuss the relationships among innovative attributes, perceived value (PV), anticipated regret (AR), purchase intention, time pressure (TP) and new product preannouncement (NPP). By combining a questionnaire survey with a 2×2 experimental design, the hypotheses were then verified...

... to higher purchase intention when the green advertisement conveys other-benefit appeals. Consumer perceived value and positive emotion play a mediating role in this mechanism. In addition, time distance moderates the interaction of benefit appeals and information types on purchase intention. Originality...

... the partial least squares (PLS) approach. Findings The study validates that vividness, perceived ease of use, perceived usefulness, perceived enjoyment and utilitarian value have a positive impact on attitude. Vividness, perceived ease of use, perceived enjoyment and perceived value have a significant...

... is carried by perceived value and technology attitude, with the moderating role of perceived body image. Originality/value These findings expand and enrich existing research on VFR technology, providing recommendations and valuable insights into widening the application and continuous improvement of VFR...

... of research concerning the underlying mechanism through which the perceived value of GI products influences consumers' intention to visit the region of origin. Design/methodology/approach This study utilizes the cognitive appraisal theory as a basis for constructing a conceptual framework to investigate...

... Parasocial interaction Perceived value Brand image Consumer behavior The potential of live-streaming e-commerce is bolstered with the gradual introduction of virtual reality (VR) technology and artificial intelligence (AI)-powered virtual streamers. Virtual streamers with AI capabilities...

... intention within the context of in-feed advertising. The mediating role of perceived value and the moderating role of product involvement are also proved. Design/methodology/approach Using the methods of online survey and online experiment, the author conducted two empirical studies. In study 2...

...Chien-Shan Han; Yu-Ming Hsu; Han-Jen Hsu Purpose This study aims to explore the determinants influencing consumer purchase intentions towards electric vehicles (EVs) within the Asian market. It specifically examines how perceived value and perceived risk interact with the moderating effects...

..., pop culture involvement, perceived value and purchase intention. Findings Time-honoured brand extension fit has a positive impact on consumer purchase intention, and this path is significantly influenced by the mediation mechanisms of perceived value. Situational pop culture involvement can...

... of green consumption. The mediating effects of perceived greenwashing (PG), perceived value (PV) and expected moral benefit (EMB) and the moderating effect of green clothing type (GCT) were examined. Design/methodology/approach The data for this study were collected from 366 valid samples through...

... and perceived value of the products. Design/methodology/approach A survey method was used in this study. Answers from 314 metaverse users were analyzed, and the hypotheses were tested using the structural equations modeling and bootstrapping analysis. Findings The analyses showed that telepresence...

...Jin Yong Park; Changju Kim; Soohyun Park; Kevin Dio Purpose By adopting a cross-country analysis, this study aims to investigate how consumers' perception of book covers affects their online book purchases in terms of feelings of delight and perceived value of the book. Design/methodology...

... is performed. Findings LP participation intention with altruistic rewards is significantly stronger than that with self-oriented rewards. Perceived value plays a complete mediating role in the impact of reward type on participation intention, while a point leaderboard plays a positive moderating role...

... and will be relevant in any future pandemics. This study aims to examine the impact of consumers’ perceived value of cashless payment on their use intention in the physical distancing context, with the mediating role of psychological safety and the moderating role of trust propensity. Design/methodology/approach...

..., methodologies, major constructs and themes addressed. Findings The literature synthesis indicated that consumers have to make a trade-off between 11 perceived benefits and six perceived sacrifices to improve their net perceived value before making the final decision to adopt online shopping. It is important...

... the maximum value offered by retailers to conduct transactions. Perceived value is a critical antecedent (or an internal state) influencing shopping behavior. Moreover, perceived value was considered a multidimensional variable in the literature (Zeithaml, 1988). Sheth et al. (1991) argued...

...Miao Miao; Tariq Jalees; Syed Imran Zaman; Sherbaz Khan; Noor-ul-Ain Hanif; Muhammad Kashif Javed Purpose This research study investigates the factors that influence e-customer satisfaction, e-trust, perceived value and consumers repurchase intention in the context of the B2C e-commerce segment...

...Abror Abror; Dina Patrisia; Yunita Engriani; Idris Idris; Shabbir Dastgir Purpose This study aims to examine the relationship between trust and its antecedents, i.e. customer satisfaction, perceived value and religiosity. The moderating roles of religiosity on the relationships between perceived...

.... consumer satisfaction, brand trust and perceived value). Design/methodology/approach Data were collected using a self-administered online survey of 340 social media users. Structural equation modelling was employed to test the conceptual model. Findings Findings indicate that social media...

... expectancy, facilitating conditions, social influence and hedonic motivation were all found to have a significant positive influence on perceived value. In addition, the results confirmed the positive impact of facilitating conditions on satisfaction. Both perceived value and satisfaction were also found...