Issues

Recapturing place identification through community heritage marketing

Matthew Alexander; Kathy Hamilton
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Listerine – for the bridesmaid who’s never a bride: Disparaging humour increases brand attitude and recall among the powerless

Joshua D. Newton; Jimmy Wong; Fiona Joy Newton
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An arousal-based explanation of affect dynamics

Li Yan; Matthew Tingchi Liu; Xiaoyun Chen; Guicheng Shi
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Customer-based brand equity and human resource management image: Do retail customers really care about HRM and the employer brand?

Johan Anselmsson; Niklas Bondesson; Frans Melin
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The impact of environmental uncertainty on increasing customer satisfaction through corporate social responsibility

Wenbin Sun; Joseph M. Price
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The bittersweet experience of being envied in a consumption context

Simona Romani; Silvia Grappi; Richard P. Bagozzi
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Thinking styles affect reactions to brand crisis apologies

Liangyan Wang; Shijian Wang; L. Robin Keller; Jie Li
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Retaining the primetime television audience

Bryony Jardine; Jenni Romaniuk; John G. Dawes; Virginia Beal
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Paradox, tribalism, and the transitional consumption experience: In light of post-postmodernism

Alexandros Skandalis; John Byrom; Emma Banister
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Consumer motivations for mainstream “ethical” consumption

Iain Andrew Davies; Sabrina Gutsche
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The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

Sung Ho Han; Bang Nguyen; Lyndon Simkin
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Framing the work: the composition of value in the visual arts

Chloe Preece; Finola Kerrigan; Daragh O’Reilly
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Are two arguments always better than one?: Persuasion knowledge moderating the effect of integrated marketing communications

Jungkeun Kim; Jae-Eun Kim; Roger Marshall
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Corporate misconduct and the loss of trust

Gary Davies; Isabel Olmedo-Cifuentes
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Controversial advertising: transgressing the taboo of gender-based violence

Lauren Gurrieri; Jan Brace-Govan; Helene Cherrier
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Staying engaged on the job: The role of emotional labor, job resources, and customer orientation

Nwamaka A. Anaza; Edward L. Nowlin; Gavin Jiayun Wu
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Theorising practices to deliberately or accidentally control customers

Edward Kasabov
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Sociocultural brand revitalization: The role of consumer collectives in bringing brands back to life

Elina Närvänen; Christina Goulding
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