... jean-damien.grassias@universite-paris-saclay.fr 29 03 2024 12 10 2024 10 05 2025 24 10 2025 05 11 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Consumer behavior Sustainable development Social marketing...

...Francisco Guzmán; Diego Alvarado-Karste; Fayez Ahmad; David Strutton; Eric L. Kennedy Purpose Obesity imposes myriad negative consequences upon society, the economy and personal well-being. This study aims to investigate the effectiveness of using political correctness (PC) in social marketing...

...David James Schmidtke; Mai Nguyen; Sharyn Rundle-Thiele Purpose This paper aims to provide an overview of a social marketing intervention that aimed to increase physical activity (aligned to UN SDG 3) among adolescents in Bali, Indonesia. Design/methodology/approach Three sequential phases...

...Patricia McHugh; Cushla Dromgool-Regan; Christine T. Domegan; Noirin Burke Purpose This paper aims to describe a case between practitioners and social marketing academics to grow and scale a programme that engages with primary schools, teachers, children and the education network, inspiring...

...Timo Dietrich; Erin Hurley; Julia Carins; Jay Kassirer; Sharyn Rundle-Thiele; Robert W. Palmatier; Rowena Merritt; Scott K. Weaven; Nancy Lee Purpose The purpose of this paper is synthesise social marketing literature over the past fifty years and deliver a set of guiding tenets to propel social...

...-social behaviour change has not yet received close attention. The purpose of this paper is to introduce and explore consumer dominance in social marketing. The authors propose a definition of consumer-dominant social marketing (CDSM) and explicate five key elements which underpin the phenomenon...

...Svetlana De Vos; Jasmina Ilicic; Pascale G. Quester; Roberta Carolyn Crouch Purpose With limited research on help-seeking in the social marketing domain, this research takes a unique perspective through the lens of McGuire’s psychological framework examining the intrinsic and extrinsic motivations...

... Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Neoliberalism Foucault Social marketing Marketing thought Broadening of marketing Postfordism A familiar storyline in science fiction films has an innocuous creature – often cuddly and lovable – that grows...

... of food literacy in the home environment and its ability to overcome barriers to healthy eating. The research provides social marketers and public policymakers with novel insights regarding the need for increased food literacy and for developing interventions to improve food literacy in dietary...

...Ross Gordon; Joseph Ciorciari; Tom van Laer Purpose This paper aims to present a study using encephalography (EEG) to investigate consumer responses to narrative videos in energy efficiency social marketing. The purpose is to assess the role of attention, working memory, emotion and imagination...

.... Practical implications This research demonstrates an emotion, and experience-focused approach should guide the design of social marketing interventions aimed at changing complex social behaviors. Originality/value This research presents empirical evidence to challenge the pervasive use of planned...

...Sally Dibb and Marylyn Carrigan; Sally Dibb; Marylyn Carrigan Purpose – The purpose of the editorial is to accompany this special issue on “Social marketing: social change”. Design/methodology/approach – The editorial presents three invited reflections by Philip Kotler, Michael Polonsky...

... services are increasingly delivered via self-service technology and in social marketing, the achievement of social goals can be contingent on consumer acceptance of these services. However, little is known about the determinants of acceptance and extant marketing literature fails to account for emotional...

... Social marketing Digital marketing United Kingdom The reduction of electricity consumption for the mitigation of climate change has a central place in policy discourse (Defra, 2006 ; DECC, 2010 ; HM Government, 2009) and has become a key social marketing objective (Hargreaves, 2011 ; Collier...

...Sally Dibb and Marylyn Carrigan; Joshua D. Newton; Fiona J. Newton; Tahir Turk; Michael T. Ewing Purpose – The ethicality of using audience segmentation in social marketing contexts has typically been framed within either a consequentialist or non-consequentialist perspective, leading...

... provided by users in the creation of value, signifying the importance of customer education and management. Originality/value – This study provides a significant contribution to social marketing through the provision of an empirically validated model of value creation in a preventative health service...

... various economic, environmental and social influences. Design/methodology/approach – A two-part study was undertaken. Part one involved exploring the lived worlds of the targeted population. Part two explored how the needs of the target audience informed a social marketing communications strategy...

...Jose M. Barrutia; Carmen Echebarria Purpose This research aims to extend the social marketing literature by considering the network effect as a social marketing tool. The network effect is seen as complementary to traditional social marketing tools. Design/methodology/approach The authors...

...Roger Bennett; Finola Kerrigan; Daragh O'Reilly; Isabelle Szmigin; Andrew Bengry‐Howell; Christine Griffin; Chris Hackley; Willm Mistral Purpose Social marketing initiatives designed to address the UK's culture of unhealthy levels of drinking among young adults have achieved inconclusive results...

...Michael Saren Gerard   Hastings . Social Marketing . Elsevier , 2007 . © Emerald Group Publishing Limited 2008 --> Social marketing Ethics Theory Practice The subtitle of this textbook is “Why should the devil have all the best tunes?” This pretty well...