Issues

Exploring authenticity meanings in the global-local continuum: semiotic insights from the Måneskin case

Matteo Corciolani
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Ecolabel persuasion effect across cultures: a comprehensive meta-analysis

Franklin Velasco; Omar S. Itani; Paul Cajina
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How to successfully adapt distribution strategy in exporting? The moderating effects of commitment and responsiveness

Carlos M.P. Sousa; Emilio Ruzo-Sanmartín; Concepción Varela-Neira; Qun Tan
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Decades of research on international performance of SMEs; where are we and what are the priorities for the next decade?

Alireza Safargholi; Faezeh Yousefzadeh; Mehran Rezvani; Taraneh Farokhmanesh; Mohammad Hassan Mobaraki; Jahangir Yadollahi Farsi
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A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China

George Balabanis; Anastasia Stathopoulou; Xiaolan Chen
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Benefits or costs? Exploring the international expansion process of the business group

Shan-Huei Wang
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Drivers and mechanisms of consumer attitudes toward global brand activists: a mediated approach

Eleni Tsougkou; Maria Karampela; George Balabanis
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Unpacking the relationship between export coopetition activities and export sales performance

James M. Crick; Dave Crick
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How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies

Yuge Dong; Xinming He; Markus Blut
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The determinants of MNE foreign subsidiaries’ performance: a systematic literature review and future research agenda

Quyen Nguyen
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Understanding the influencing factors on firms’ social media marketing strategies development: a cross-country investigation

Fangfang Li; Susana C. Silva; Jorma Larimo
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Situational control and strategic choices during supply chain disruptions: case studies of SME exporters

Joel Hassan; Richa Chugh; Monica Ren; Hongzhi Gao
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Learning by exporting: the moderating role of employee human capital

Xiaoyuan Li
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Can you bear with me? A comparison study of multifaceted discrepancy–brand avoidance relationships between China and the USA

Zi Wang; Paul C.Y. Liu; Ruizhi Yuan; Gwarlann de Kerviler
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Dynamic capabilities research in international marketing: a systematic literature review and direction for future research

Cagla Dayangan; Bilge Aykol
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