Keywords: Literature review
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Journal Articles
Journal Articles
International Marketing Review (2024) 41 (1): 1–41.
Published: 13 February 2024
...) and provide a novel conceptualization of the concept by applying a holistic view of the international enterprise. Design/methodology/approach This is a literature review that maps the current research on MCs, DMCs and IMCs and serves as a basis for the theoretical conceptualization of a novel IDMCs...
Journal Articles
International Marketing Review (2023) 40 (3): 413–428.
Published: 22 August 2023
... marketing Literature review 28 06 2023 03 07 2023 03 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only From then on, an increasing number of scholars (e.g. March and Olsen, 1976 ; Quinn, 1980 ; Schwenk, 1984 ; Miller...
Journal Articles
International Marketing Review (2022) 39 (5): 1029–1051.
Published: 08 April 2022
...Emanuela Rondi; Francesco Debellis; Cristina Bettinelli; Alfredo De Massis To examine the evolution of research on family multinationals, we developed and followed a research protocol coherent with the systematic literature review methodology. The advantages of conducting a systematic...
Journal Articles
International Marketing Review (2022) 39 (5): 1182–1225.
Published: 02 November 2021
...Anh Dang; David Raska Electronic word of mouth eWOM National cultures Countries Literature review We determine the scope of our search based on three inclusion criteria. They are (1) the sources of the articles, (2) search keywords and algorithm, and (3) search time window...
Journal Articles
Journal Articles
International Marketing Review (2021) 38 (5): 1006–1046.
Published: 25 June 2021
... ventures Born-globals Early internationalizers Performance Literature review An international new venture (INV) is “a business organization that, from inception, seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries” (Oviatt...
Journal Articles
Journal Articles
International Marketing Review (2021) 38 (1): 46–69.
Published: 30 August 2019
...Andy W. Hao; Justin Paul; Sangeeta Trott; Chiquan Guo; Heng-Hui Wu A systematic literature review was appropriate based on the purpose of the research, which is to identify research gaps in current research and to offer suggestions for future research (Eteokleous et al., 2016 ; Paul...
Journal Articles
International Marketing Review (2016) 33 (5): 626–670.
Published: 12 September 2016
... ; Zou and Stan, 1998 ; Sousa et al., 2008). So far, the latest integrative literature review of export performance by Sousa et al. (2008) includes the publications until 2005. From 2006, increasing attention has been paid to the research of antecedents of export performance...
Journal Articles

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