... Bibliometric analysis Literature review Globalization has fundamentally reshaped the strategic landscape for firms, positioning international interdependencies as a critical avenue to achieve growth and competitive advantage (World Economic Forum, 2025). Internationalization has long been viewed...

...) and provide a novel conceptualization of the concept by applying a holistic view of the international enterprise. Design/methodology/approach This is a literature review that maps the current research on MCs, DMCs and IMCs and serves as a basis for the theoretical conceptualization of a novel IDMCs...

... international marketing literature reviews (e.g. Sousa et al., 2008 ; Zou and Stan, 1998). Among international marketing strategy decisions, the question of whether firms should standardize/adapt marketing strategies is the most prominent topic analyzed, despite more than four decades of research...

...Emanuela Rondi; Francesco Debellis; Cristina Bettinelli; Alfredo De Massis © Emerald Publishing Limited 2022 Emerald Publishing Limited Licensed re-use rights only The authors develop a systematic literature review of research on family multinationals, i.e. firms owned by one or more...

... by drawing upon prior research and provides directions for future research contributions. Electronic word of mouth eWOM National cultures Countries Literature review Extant literature has reached a consensus that word of mouth (WOM), known as objective person-person communication concerning...

... Chavan can be contacted at: gitesh.chavan@flame.edu.in 17 11 2020 30 03 2021 10 05 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Print advertisements Research Literature review Evolution VantagePoint VOSviewer...

... International new ventures Born-globals Early internationalizers Performance Literature review An international new venture (INV) is “a business organization that, from inception, seeks to derive significant competitive advantage from the use of resources and the sale of outputs in multiple countries...

... development by drawing on the knowledge gaps identified. Design/methodology/approach To serve the research objective, this study adopts a systematic literature review methodology. In this sense, 51 articles were content-analyzed as to theoretical underpinnings, scope of research, research methodology...

...Andy W. Hao; Justin Paul; Sangeeta Trott; Chiquan Guo; Heng-Hui Wu A systematic literature review was appropriate based on the purpose of the research, which is to identify research gaps in current research and to offer suggestions for future research (Eteokleous et al., 2016 ; Paul...

... ; Zou and Stan, 1998 ; Sousa et al., 2008). So far, the latest integrative literature review of export performance by Sousa et al. (2008) includes the publications until 2005. From 2006, increasing attention has been paid to the research of antecedents of export performance...

... challenges (Kolk and van Tulder, 2010 ; Matten and Crane, 2005). International marketing Corporate social responsibility Literature review © Emerald Group Publishing Limited 2016 The information contained in the coding protocols completed by the two coders was subsequently compared...