...Piyush Ranjan Purpose This study aims to develop a moderated mediation model that enables the examination of the direct relationship between brand orientation (BO) and export performance, the mediating effects of external and internal branding capabilities on the BO-export performance link...

... also investigates the moderating role of risk-taking ability (RA) and technology turbulence (TT) on manufacturing SMEs' performance. Design/methodology/approach This study has used literature from the areas of servitization, hybrid offerings and internationalization related to SMEs. Also...

... is to examine the performance impact of foreign ventures' exploration and exploitation strategies in emerging markets. Exploration and exploitation represent key strategic choices and have been extensively studied in the context of domestic markets. Yet the implication of such innovation strategies for foreign...

...Sheng Huang; Yunxia Zhu; Kun Zhang; Zhenkuo Ding Purpose The purpose of this paper is to critically review and synthesize the articles on determinants of international new venture (INV) performance to identify the research gaps in this area and develop a future research agenda. Design...

...Ohad Ref; Itzhak Gnizy Purpose The relationship between multinationality and firm performance is a central issue in the international marketing and business literatures. Predominantly, this body of research has tried to identify a single, generalized pattern for this relationship. However, despite...

...Yoel Asseraf; Aviv Shoham Purpose Drawing on the resource-based view, dynamic capabilities and exploration literatures, the purpose of this paper is to simultaneously investigate the impact of outside-in (OI) and inside-out (IO) strategic approaches on international strategic performance...

...Lasse Torkkeli; Olli Kuivalainen; Sami Saarenketo; Kaisu Puumalainen Purpose The purpose of this paper is to examine the impact of institutional environment on the international performance of small- and medium-sized enterprises (SMEs) and how this relationship is influenced by network competence...

... on performance in the developing countries (DCs) setting. Design/methodology/approach Research hypotheses are tested using survey data obtained from firms located in four South-East European DCs. Covariance-based structural equation modelling is used to test the proposed conceptual framework. Findings...

... distance. The purpose of this paper is to develop and test a theory to suggest that although MO capabilities can enhance export performance, the structure where they are deployed, namely the export channel a firm uses and the market in terms of institutional distance from home, can affect the benefits...

...’ competitive and structural settings and “focuses on the performance effects of ‘fit’” (Sirmon and Hitt, 2008 , p. 1376). It is a compromise in that while decision outcomes depend on circumstances, there are also categories of settings for which generalizations are appropriate. It stands to reason...

...Xinming He; Yingqi Wei Purpose – Drawing on the resource-based view and network theory, the purpose of this paper is to investigate the role of external networks (ENs) and absorptive capacity (AC) in export market location decision of emerging economy firms (EEFs) and the performance implication...

...), little work has been done on the viability of the internet as a new and effective path to internationalization. Specifically, it is unclear how the internet can successfully support export marketing. The purpose of this paper is to examine the drivers and performance outcomes of two patterns of internet...

... investigate how this tacit knowledge, which comprises international marketing expertise, knowledge about foreign cultures and tastes and managerial practices, impacts IJV performance. Design/methodology/approach Based on data from a survey of IJV managers in 326 Korean firms from a variety of industries...

..., the subsidisation of the training, as well as certain training methods, have different effects on salespeople performance in northern and southern European countries. The implications of the findings for international sales negotiations are discussed, and additional research is suggested. © MCB UP Limited 2003...

...Saeed Samiee; Peter G.P. Walters Explores perceptions of exporting education in sporadic and regular exporting firms as a means of enhancing organizational knowledge to improve the firm’s long‐term competitive advantage in global markets. Export development and performance are dependent...

...Sam C. Okoroafo Investigates the determinants, decision process, and performance of mode of entry substitution patterns used by multinational firms. Based on past research, two paths (incremental and non‐incremental/zigzag) for adopting entry modes in foreign product markets were conceptualized...