Issues

Special Issue: Back where we belong - Marketing as the organization's core strategy. Guest Editors: Philipp Klaus, Bo Edvardsson

The road back to relevance: How to put marketing (and marketing scholars) back on the Top Managements’ agendas

Philipp Klaus; Bo Edvardsson
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The role of marketing in today's enterprises

Jochen Wirtz; Sven Tuzovic; Volker G. Kuppelwieser
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Getting in with the “In” crowd: how to put marketing back on the CEO's agenda

Philipp Klaus; Bo Edvardsson; Timothy L. Keiningham; Thorsten Gruber
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Developing superior value propositions: a strategic marketing imperative

Adrian Payne; Pennie Frow
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Reinventing marketing strategy by recasting supplier/customer roles

Evert Gummesson; Hannu Kuusela; Elina Närvänen
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The mental footprint of marketing in the boardroom

Tore Strandvik; Maria Holmlund; Christian Grönroos
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Small details that make big differences : A radical approach to consumption experience as a firm's differentiating strategy

Ruth N. Bolton; Anders Gustafsson; Janet McColl-Kennedy; Nancy J. Sirianni; David K. Tse
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The role of coordinated marketing-operations strategy in services : Implications for managerial decisions and execution

Michael Dixon; Ekaterina V. Karniouchina; Bo van der Rhee; Rohit Verma; Liana Victorino
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