...Alexander P. Henkel; Martina Čaić; Marah Blaurock; Mehmet Okan Purpose Besides the direct physical health consequences, through social isolation COVID-19 affects a considerably larger share of consumers with deleterious effects for their psychological well-being. Two vulnerable consumer groups...

... serving humanity. Well-being Human experience Service design Transformative service research Vulnerable consumers Service inclusion Collaboration When Vargo and Lusch (2004) introduced service-dominant logic (S-D logic), it was a key milestone in the broadening of thinking about...

... 2050. The authors establish the moral imperative of design for service inclusion. Well-being Service design Transformative service research Vulnerable consumers Service inclusion Unfair service systems have been common across human history and remain as such in many modern service...