...Alexander P. Henkel; Martina Čaić; Marah Blaurock; Mehmet Okan Purpose Besides the direct physical health consequences, through social isolation COVID-19 affects a considerably larger share of consumers with deleterious effects for their psychological well-being. Two vulnerable consumer groups...

... than service roles such as customer and employee. Well-being Human experience Service design Transformative service research Vulnerable consumers Service inclusion Collaboration As the service research field has evolved, our understanding of the nature of service has shifted from...

... scholars to use design to create inclusive service systems worldwide by the year 2050. The authors establish the moral imperative of design for service inclusion. Well-being Service design Transformative service research Vulnerable consumers Service inclusion Unfair service systems have...