... the process through which purchase and continuance intentions may be influenced. Originality/value This is one of the few studies that explore the impact of AR on consumer attitudes and intentions in physical stores. In addition, the study explores the effect of AR tools as a process that passes through...

... as a proxy for the perceived quality of service (Solomon, 1985). Face mask Service promotion Service encounter Service failure Consumer attitudes Consumer behavior Because of how first impressions influence the outcomes of sales encounters (e.g., Evans et al., 2000), companies use...

... toward relationship marketing practices. Design/methodology/approach – This research investigates consumers’ attitudes toward relationship marketing using a national survey of 245 consumers and a survey of 417 consumers living in the southern region of the USA. Findings – Although...

... in age from 14 to 62. Educational levels ranged from grammar school to doctorate. All interviews were tape recorded and transcribed. Hermeneutic logic © MCB UP Limited 2003 Internet Marketing Service quality Customer surveys Consumer attitudes SERVQUAL scale...

... hotels. Marriott’s intentions were to position the new hotel in such a way that competitive draw would well outweigh possible cannibalization of the firm’s higher‐end products. Research project Conjoint analysis Marketing research Consumer attitudes Traffic Evaluation New product...

... in services with some level of tangibility. Suggests how service providers might prevent customer perceptions of service quality from significantly diverging from customer expectations in these situations. © MCB UP Limited 2001 Service operations Customer satisfaction Perception Consumer...

... increase perceptions of value for first‐time consumers. © MCB UP Limited 2001 Pricing strategy Value Surveys Consumer attitudes A commonplace strategy The first price bundle measure we develop to test in the model examines the degree of monetary inclusiveness. The monetary...

... services that have long been assumed to be true. © MCB UP Limited 2000 Professional service firms Professionalism Consumer attitudes Surveys US economy Since the mid‐1940s, the US economy appears to have been dominated by services rather than goods (Fisk et al., 1993...

... be restricted to Western customers. Managerial implications of this study relate to the training of customer‐contact employees. © MCB UP Limited 1999 Services marketing International marketing Service quality Consumer attitudes National cultures Hotel and catering As global competition...

... guarantees can enhance consumers’ perceptions of quality, especially in situations characterized by greater service quality variability, they are less effective in the presence of other quality cues. © MCB UP Limited 1998 Consumer attitudes Guarantees Hotels Service quality Services marketing...

...Karin Braunsberger; James M. Munch Previous research concerning relevant source characteristics has often confounded source expertise and source experience. This study examines whether these two source attributes have differential effects on consumer attitudes. A laboratory study based on a 2 (high...

... managers are advised to examine their service from a consumer perspective to identify potential competitors and design effective marketing strategy. © MCB UP Limited 1996 Classification Consumer attitudes Perceptions Service industries The benefits a firm receives from its advertising...

... that identifies distinct elements of bank service quality and ascertains which of those elements are most important to different demographic groups. © MCB UP Limited 1996 Banking Consumer attitudes Demographics Perceptions Service quality Services marketing Across all service industries...

... Consumer attitudes Dentists Perceptions Service quality Services marketing Consumers form attitudes toward a product or service based on salient beliefs about the product or service (d’Astous and Dubuc, 1986; Miniard et al., 1986). Alternative brands in the consideration set are viewed...

... purchase intentions to increase as the expertise associated with the service provider increases (Burton, 1990; Zeithaml et al., 1985). Thus, the final hypotheses are: © MCB UP Limited 1996 Advertising Consumer attitudes Perceptions Promotion Services marketing A recent...

..., or by the consumer′s nationality. Identifies a significant three‐way interaction effect involving provider nationality, supplemental advertising information and consumer nationality. © MCB UP Limited 1995 Advertising Consumer attitudes Country of origin Decision making Product information Services...

...). This heightened involvement tends to increase inspection and evaluation, and, therefore,increases the effects of the environment on consumer attitudes (see Mano and Oliver, 1993). © MCB UP Limited 1994 Consumer attitudes Customer satisfaction Environment Facilities management Image Leisure...

... goods. © MCB UP Limited 1994 Advertising effectiveness Consumer attitudes Product information Professional service firms Yellow Pages USA Many service professionals subcontract the responsibility for developing the design, content, and size of their Yellow Pages...

..., consumers are likely to favor this marketing activity. With the exception of education, demographic factors did not have a significant effect on the dependent variable. © MCB UP Limited 1994 Advertising Consumer attitudes Demographics Health care Hospitals Marketing USA The service...

... associated with the purchase of consumer services. © MCB UP Limited 1993 Consumer attitudes Consumer behaviour Risk Service industries Service operations VOLUME 7 NUMBER 4 1993 An Exploratory Investigation of Consumer Decision Making in the Service Sector L W. Turley and Ronald P. LeBlanc...