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Journal Articles
Journal of Consumer Marketing (2023) 40 (6): 775–784.
Published: 10 May 2023
...Abdul Wahid Khan; Jatin Pandey Purpose Consumers’ lifestyle and financial decision-making affects their overall well-being. This paper aims to explore the factors that motivate consumers to pursue the goal of financial independence and retiring early (FIRE). Design/methodology/approach...
Journal Articles
Journal of Consumer Marketing (2012) 29 (1): 43–51.
Published: 20 January 2012
...Ping Qing; Antonio Lobo; Li Chongguang Purpose The purpose of this paper is to examine how variables related to lifestyle and ethnocentrism influence Chinese consumers' attitudes and intentions towards the purchase of domestic and imported fresh fruit. Design/methodology/approach A survey...
Journal Articles
Journal of Consumer Marketing (2010) 27 (7): 615–628.
Published: 02 November 2010
...Yanqun He; Deqiang Zou; Liyin Jin Purpose The objective of this paper is to investigate the lifestyles of contemporary Chinese affluent consumers and their influences on a number of consumption variables such as brand preference (local versus foreign), attitudes toward innovative products, luxury...
Journal Articles
Journal of Consumer Marketing (2009) 26 (2): 97–109.
Published: 20 March 2009
... attractiveness, state of health), socio‐cultural variables (i.e. beliefs, lifestyle), and marketing variables (i.e. advertising, purchase situation) on the attitude of Canadian and French males toward the purchase and consumption of men's cosmetics. Design/methodology/approach A questionnaire was distributed...
Journal Articles
Journal of Consumer Marketing (2008) 25 (7): 473–475.
Published: 31 October 2008
... by corporate giants are hurting the public health. Marketers must team with public health officials to help improve public health through the marketing of healthy lifestyles. Practical implications If marketers implement strategies that can combine healthy products with effective marketing communication...
Journal Articles
Journal Articles
Journal Articles
Journal of Consumer Marketing (2005) 22 (5): 275–283.
Published: 01 August 2005
...Richard L. Divine; Lawrence Lepisto Purpose The purpose of this study is to gain a better understanding of the healthy lifestyle consumer by examining demographic, personal value and psychographic antecedents. Design/methodology/approach A cluster analysis was used to divide consumers...
Journal Articles
Journal Articles
Journal of Consumer Marketing (2003) 20 (3): 210–226.
Published: 01 June 2003
...Sung‐hyuk Kim; Hong‐bumm Kim; Woo Gon Kim This study examines how the lifestyle of senior citizens affects their choices of retirement communities. A survey was conducted among 256 potential customers of elderly housing, targeting citizens over 45 years old who were residents of Seoul, the capital...
Journal Articles
Journal of Consumer Marketing (2003) 20 (1): 44–54.
Published: 01 February 2003
...Teresa Davis; Gary Gregory This paper tries to draw links between the creation of new Diderot unities (products consumed in a group and that have an internal consistency based on lifestyle) with “impulse purchases” as key departure products. A study, using exploratory in‐depth interviews...
Journal Articles
Journal of Consumer Marketing (1999) 16 (4): 365–375.
Published: 01 August 1999
..., it is ironic that this quest for individuality is in fact highly conformist in terms of clothes, music, sports and language. In this sense teenagers are similar in many ways, so that researchers can talk about a global teenage lifestyle spanning geographical and cultural boundaries. It would appear...
Journal Articles
Journal of Consumer Marketing (1998) 15 (2): 111–124.
Published: 01 April 1998
...Lois Shufeldt; Barbara Oates; Bobby Vaught The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older...
Journal Articles
Journal of Consumer Marketing (1994) 11 (4): 55–64.
Published: 01 December 1994
... Journal poll revealed that they “do not enjoy at all” window shopping or browsing(Schwandel, 1989). While they have less time to shop, they also feel stressed in facing parity products, and lower quality merchandise at exorbitant prices. Consumer attitudes Ethics Green issues Lifestyles Market...
Journal Articles
Journal of Consumer Marketing (1994) 11 (4): 4–17.
Published: 01 December 1994
...′s impact on viewer habits. We argue that a major part of that reality involves the basic concept of polychronic time use. © MCB UP Limited 1994 Advertising Consumer behaviour Focus groups Gender Leisure Lifestyles Perceptions Psychographics Technological change I don...
Journal Articles

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