Keywords: Lifestyles
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Journal Articles
Journal of Consumer Marketing (2023) 40 (6): 775–784.
Published: 10 May 2023
...Abdul Wahid Khan; Jatin Pandey Purpose Consumers’ lifestyle and financial decision-making affects their overall well-being. This paper aims to explore the factors that motivate consumers to pursue the goal of financial independence and retiring early (FIRE). Design/methodology/approach...
Journal Articles
Journal Articles
Journal of Consumer Marketing (2010) 27 (7): 615–628.
Published: 02 November 2010
...Yanqun He; Deqiang Zou; Liyin Jin Purpose The objective of this paper is to investigate the lifestyles of contemporary Chinese affluent consumers and their influences on a number of consumption variables such as brand preference (local versus foreign), attitudes toward innovative products, luxury...
Journal Articles
Journal of Consumer Marketing (2009) 26 (2): 97–109.
Published: 20 March 2009
... attractiveness, state of health), socio‐cultural variables (i.e. beliefs, lifestyle), and marketing variables (i.e. advertising, purchase situation) on the attitude of Canadian and French males toward the purchase and consumption of men's cosmetics. Design/methodology/approach A questionnaire was distributed...
Journal Articles
Journal of Consumer Marketing (2008) 25 (7): 473–475.
Published: 31 October 2008
... by corporate giants are hurting the public health. Marketers must team with public health officials to help improve public health through the marketing of healthy lifestyles. Practical implications If marketers implement strategies that can combine healthy products with effective marketing communication...
Journal Articles
Journal Articles
Journal Articles
Journal of Consumer Marketing (2005) 22 (5): 275–283.
Published: 01 August 2005
...Richard L. Divine; Lawrence Lepisto Purpose The purpose of this study is to gain a better understanding of the healthy lifestyle consumer by examining demographic, personal value and psychographic antecedents. Design/methodology/approach A cluster analysis was used to divide consumers...
Journal Articles
Journal Articles
Journal of Consumer Marketing (2003) 20 (3): 210–226.
Published: 01 June 2003
...Sung‐hyuk Kim; Hong‐bumm Kim; Woo Gon Kim This study examines how the lifestyle of senior citizens affects their choices of retirement communities. A survey was conducted among 256 potential customers of elderly housing, targeting citizens over 45 years old who were residents of Seoul, the capital...
Journal Articles
Journal of Consumer Marketing (2003) 20 (1): 44–54.
Published: 01 February 2003
...Teresa Davis; Gary Gregory This paper tries to draw links between the creation of new Diderot unities (products consumed in a group and that have an internal consistency based on lifestyle) with “impulse purchases” as key departure products. A study, using exploratory in‐depth interviews...
Journal Articles
Journal of Consumer Marketing (1999) 16 (4): 365–375.
Published: 01 August 1999
... ambivalent feelings towards the dependency and security of childhood and the independence of adults. The growing importance of peer groups as far as their opinions and values are concerned in regard to winning acceptance. © MCB UP Limited 1999 Consumer behaviour Lifestyles National...
Journal Articles
Journal of Consumer Marketing (1998) 15 (2): 111–124.
Published: 01 April 1998
...Lois Shufeldt; Barbara Oates; Bobby Vaught The conflicting research on the elderly has led many to question the wisdom of using age alone to segment the market. Psychographics, or lifestyle groupings, has emerged as a more robust technique of identifying distinct categories of the 65 and older...
Journal Articles
Journal of Consumer Marketing (1994) 11 (4): 4–17.
Published: 01 December 1994
... the realities of television viewing and technology′s impact on viewer habits. We argue that a major part of that reality involves the basic concept of polychronic time use. © MCB UP Limited 1994 Advertising Consumer behaviour Focus groups Gender Leisure Lifestyles Perceptions Psychographics...
Journal Articles
Journal of Consumer Marketing (1994) 11 (4): 29–40.
Published: 01 December 1994
... everywhere. Increasing affluence in some countries, rapid population growth and congestion in others, rising numbers of working women and dual‐income families, hectic lifestyles, and the desire to pursue“me‐time” activities to enhance physical and mental wellbeing are prompting consumers to place greater...
Journal Articles
Journal of Consumer Marketing (1994) 11 (4): 55–64.
Published: 01 December 1994
... such as alcohol and cigarettes (Spratten, 1991). © MCB UP Limited 1994 Consumer attitudes Ethics Green issues Lifestyles Market segmentation Marketing strategy Minorities Multi‐cultural society Social responsibility Allegiance among members of sensitive groups has become a critical...

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