...Anissa Fedji; Tor Wallin Andreassen; Lars Witell Purpose As corporate sustainability becomes increasingly scrutinized, firms must navigate the strategic role of innovation and sustainability to build competitive advantage. This study examines the relationships between social and digital innovation...

... for service organizations. It focuses on how artificial intelligence can facilitate behavioral change among managers, employees and customers, ultimately leading to more sustainable service systems and effective management of an aging population. Originality/value Viewpoint on the contribution to service...

... to a collaborative, multi-generational process focused on sustaining well-being across age cohorts. The responsible aging framework contributes to the research in service, marketing, and innovation, particularly by encouraging scholars to explore aging as a dynamic, relational phenomenon that involves shared...

...Lars Witell; Hannah Snyder; Allard C.R. van Riel; Mohamed Zaki Purpose This research examines the unique sustainability challenges posed by an aging population and how artificial intelligence (AI) may be used to nudge service organizations and older adults toward more sustainable behaviors...

...Zhe (Kitty) Li; Suhyun Janis Jeon; Alei Fan; Christine H. Mooney; Laurie Wu; Yupal Shukla Purpose This paper proposes a novel conceptual framework to guide future research in service technology with a focus on sustainability. Drawing on Eastern philosophical perspectives, this framework advocates...

... game Biomimicry Sustainability Responsible business Responsible leadership Context Time Carse (1987) describes a finite game as a game played for the purpose of winning with players who are competitors. Here, the players, whether single individuals or teams, play until there is a winner...

...Timothy Hedley; Barbara Porco; Timothy Lee Keiningham; Lerzan Aksoy; Leigh Anne Statuto; Muslim Amin Purpose This investigation highlights the discrepancies in sustainability reporting practices, and their implications for sustainable service. Design/methodology/approach A comparative analysis...

... collaborative AI design and deployment that aligns with the evolving global standards and societal well-being while promoting business success and sustainable development. Design/methodology/approach This multidisciplinary conceptual article draws upon the United Nations' Sustainable Development Goals (SDGs...

... of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Service managers increasingly strive to achieve sustainability through strategies centered on circularity. With a focus on saving, extending and (re)generating resources and their enclosing service systems, circularity...

...) covering more than 100 firms from three sources: (1) Social Innovation Index (Sii), which is collected as part of the American Innovation Index (Aii), (2) Bloomberg Sustainability Accounting Standards Board (SASB) ESG and (3) Datamaran. While ESG metrics and reporting provide important information...

... Positioning Sustainability Ethicality Corporate social responsibility CSR Brand positioning Service brand Service providers are increasingly including transformative value, which “focuses on improving the lives of individuals, families, communities, society or the ecosystem” (Leroi-Werelds, 2019...

... and is the outcome of value co-creation interactions of the service consumption process. Transformative value Well-being Sustainability Agenda-setting Relational dialectics Framing Value co-creation Quality of life Vulnerability Transformative service research (TSR) Marketing mix...

..., sustainable world. Marketing evolves from traditional over service and digital to transformative. Therefore, it is crucial to embrace transformative challenges in combination with economic returns, resulting in a new sustainable service era for marketers and managers. Sustainability Sustainable...

... future exploration in shaping service ecosystems for social change. As the world evolves, complex interdependencies increase. With the pressures of the COVID-19 pandemic it is more important than ever to pay attention to service ecosystem sustainability and resilience (Lusch and Spohrer, 2012...

...Lerzan Aksoy; Linda Alkire (née Nasr); Sunmee Choi; Peter Beomcheol Kim; Lu Zhang The rest of the paper is structured as follows. First, we review the social innovation literature to understand what it is and how it is incorporated into corporate DNA for competitive advantage and sustainability...

... that “green service” is about reducing the negative environmental impact of existing services, toward providing a green service that expands biological diversity and other natural resources. Originality/value Transformative service research on environmental sustainability is still in its infancy...

...Tor Wallin Andreassen; Line Lervik-Olsen; Hannah Snyder; Allard C.R. Van Riel; Jillian C. Sweeney; Yves Van Vaerenbergh The paper provides a theoretically and conceptually derived roadmap for sustainable business in a triadic business model, i.e., for the buyers, sellers and the platform...

... implications The social implications of this research is that small green service providers are an important catalyst and necessary ingredient in the transition to a more sustainable service economy. Originality/value This article is the first to empirically demonstrate a green backlash effect...