...Tero Vartiainen; Mengcheng Li; Tuure Tuunanen Purpose We propose contradiction as a theoretical lens for explaining the micro-level dynamics of value co-creation (VCC) and value co-destruction (VCD). Although these phenomena are often treated as interconnected, their exact relationship – how...

...Mikèle Landry; Olivier Furrer Purpose Service firms have the crucial responsibility of enabling value co-creation for their own and their customers' benefit. Therefore, it is imperative to gain a deeper understanding of how the organizational capabilities instilled in service interactions relate...

..., it contributes to transformative service research by identifying how the procedural and inspirational principles characterizing regenerative thinking can support design for STs. Service ecosystem Sustainability transition Service-dominant logic Regenerative thinking Institutional work Value Co-creation...

... opportunities for value co-creation and targeted customer engagement (Nguyen et al., 2021). Therefore, integrating AI into customer communities represents a confluence of two highly impactful domains—each with the potential to transform customer engagement, satisfaction and loyalty. The service...

.... Sport fans Customer-to-customer interactions Value co-creation Value co-destruction Technological innovation Internationalization © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sports fans. Most of us likely associate this term...

...Eline Hottat; Sara Leroi-Werelds; Sandra Streukens Purpose Following a contingency approach, this paper aims to understand when service automation can enhance or destroy value for customers in the frontline by (1) providing a comprehensive overview of factors that influence the value co-creation...

... a focal actor (e.g. a firm) and analyze the service ecosystem from that actor’s perspective (Danatzis et al., 2022). Aiming to understand how firms can use social media communication to foster value co-creation with and among its relevant stakeholders, this conceptual paper takes a micro-level...

... comprehensive framework that explains how transformative value is created through the various communications in services and is the outcome of value co-creation interactions of the service consumption process. Transformative value is a central tenet of transformative service research (TSR) because...

... value. This research advances the literature on value co-creation in service ecosystems by relying upon communication theory to unravel the dilemmas that come along with using and/or creating value propositions as strategic tools for communication. Value co-creation Value proposition...

... assistants as boundary objects in value co-creation practices. We include the perceptions of the main actors – patients, (in)formal caregivers, healthcare professionals – for a fuller network perspective to understand the potential overlap between boundary work and value co-creation practices. Design...

...Antje Sarah Julia Huetten; David Antons; Christoph F. Breidbach; Erk P. Piening; Torsten Oliver Salge Purpose The purpose of this paper is to explore the impact that occupational stereotypes held by customers have on value co-creation processes in human-centered service systems (HCSSs) like...

...Bill Merrilees; Dale Miller; Raisa Yakimova Not-for-profit context ensures major social implications. The emphasis on staff-led value co-creation augments the customer-led co-creation literature. Additionally, exploring the (staff) engagement to (staff) value co-creation nexus is a novel...

... value co-creation activities play in this? To address these questions, this study adopts a longitudinal case study research design to investigate four Chinese platforms in different industries. This study contributes to the service innovation literature by exploring the service design...

... participation, shared decision making, patient empowerment, person-centered care, collaborative care, self-managed care, and health care value co-creation. Each practice approach is summarized in Table AI , identifying the conceptualization, disciplinary origins, overall contribution of the approach...

... and interdependencies (Pinho et al., 2014). Value co-creation therefore is not necessarily a dyadic or sequential process, but takes place in a complex network consisting of different types of relationships that indirectly influence value co-creation (Lusch et al., 2010). In sum, it is not only...

... Service logic Base of the pyramid Value co-creation Ecosystem perspective Marketing and management practice and literature acknowledge the dominant logic of co-creative users or consumers, referred to as “competent customers” (Prahalad and Ramaswamy, 2000), “co-creative customers” (Vargo...

... Experience Consumer culture theory Service-dominant logic Value co-creation Value-in-context Increasingly, managers seek to enhance customer experiences by better understanding how value is created and realized through markets. This emphasis on market-related experience is a central focus...

...Professor Andy Neely; Professor Irene C.L. Ng; Professor Rajkumar Roy; Maria Åkesson; Bo Edvardsson; Bård Tronvoll Purpose – A service system, including self-service technologies (SSTs), should facilitate actors’ value co-creation processes to enhance customer experiences. The purpose...

...Professor Bo Edvardsson and Professor Anders Gustafsson; Nelson Pinho; Gabriela Beirão; Lia Patrício; Raymond P. Fisk Purpose – The purpose of this paper is to explore the concept of value co-creation in complex value networks with many actors. Electronic health records (EHRs) are innovations...

...Kristina Heinonen, Maria Holmlund, Tore Strandvik; Ivana Rihova; Dimitrios Buhalis; Miguel Moital; Mary Beth Gouthro Purpose – Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co...