Issues

Brand value co-creation and transaction costs in private label relationships

Samy Belaid; Dorsaf Fehri Belaid; J. Ricky Fergurson; Maria Petrescu; Selima Ben Mrad; Costinel Dobre
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Viral marketing: a systematic literature review and future research agenda

Divyaneet Kaur; Shiksha Kushwah; Satish Kumar
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Service leniency: a dual logics perspective

Harriman Samuel Saragih
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From perceived green product quality to purchase intention: the roles of price sensitivity and environmental concern

Christine Nya-Ling Tan; Muhammad Ashraf Fauzi; Siti Aminah Binti Harun
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Optimizing fitness app features for enhanced user loyalty: a multi-study analysis

Souvik Roy; Ankit Kesharwani; Sanjit K. Roy; Kartikeya Bolar
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Integrating the critical concepts of sustainability to predict sustainable behavior – the moderating role of information seeking

Tai-Yi Yu; Chih-Hsing Liu; Jeou-Shyan Horng; Sheng-Fang Chou; Yen-Ling Ng; Jun-You Lin
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Getting the scoop on native advertising – a bibliometric and TCCM-based review

Stuti Kumar; Mukta Srivastava; Sreeram Sivaramakrishnan
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The effect of logo design elements on city brand knowledge and awareness

Bowen Zhang; Yucheng Wang; Zhimin Zhou; Xiaohui Sun
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Discontinuance decision: the impact of critical events and an undefined strategy on social media abandonment

Itziar Oltra; Carmen Camarero; Rebeca San José Cabezudo
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A green step forward: the role of green marketing in nurturing green customer loyalty

Rizwan Ali; Riyad Eid; Afia Khalid
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How temporal landmarks affect individual psychology and behavior: influences and underlying mechanisms

Shuangshuang Song; Yumeng Ji; Sheng Bi
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The ethical landscape of immersive marketing: virtual and augmented reality in advertising

Muhammad Asif; Hashem Fazel; Faten Saleh Alghamdi
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Classifying an incoming customer message into spam versus ham

Vivek Astvansh
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