Issues

Special Issue: Cause-related marketing in international business: What works and what doesn't? -Part 2. Guest Editors: Demetris Vrontis, Alkis Thrassou, Michael Christofi, S.M. Riad Shams, Michael R. Czinkota

Guest editorial

Demetris Vrontis; Alkis Thrassou
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Cause-related marketing and service innovation in emerging country healthcare: Role of service flexibility and service climate

Pradeep Kumar; Sanjay Kumar Singh; Vijay Pereira; Erasmia Leonidou
View articletitled, Cause-related marketing and service innovation in emerging country healthcare<span class="subtitle-colon">: </span><span class="subtitle">Role of service flexibility and service climate</span>
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Joining forces for doing good: getting the international cause-alliance right

Casey E. Newmeyer; Efua Obeng; John Hulland
View articletitled, Joining forces for doing good: getting the international cause-alliance right
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The impact of the macro-environment on consumer scepticism towards cause-related marketing: Insights from an economic crisis setting

Constantinos-Vasilios Priporas; Irene (Eirini) Kamenidou; Nga Nguyen; Riad Shams
View articletitled, The impact of the macro-environment on consumer scepticism towards cause-related marketing<span class="subtitle-colon">: </span><span class="subtitle">Insights from an economic crisis setting</span>
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Ethical standards and perceptions of CRM among millennial consumers

David Cosgrave; Michele O'Dwyer
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Cause-related marketing, legitimacy and internationalization of professional service firms: A case study of a football talent scouting microfirm

Ahmad Arslan; Ismail Golgeci; Lauri Haapanen; Shlomo Tarba; Cary Cooper; William Y. Degbey
View articletitled, Cause-related marketing, legitimacy and internationalization of professional service firms<span class="subtitle-colon">: </span><span class="subtitle">A case study of a football talent scouting microfirm</span>
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Familiarity and format: cause-related marketing promotions in international markets

Sangeeta Singh; Lola C. Duque
View articletitled, Familiarity and format: cause-related marketing promotions in international markets
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Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials: A regulatory focus approach

Judith Partouche; Saeedeh Vessal; Insaf Khelladi; Sylvaine Castellano; Georgia Sakka
View articletitled, Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials<span class="subtitle-colon">: </span><span class="subtitle">A regulatory focus approach</span>
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International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountability

Teck-Yong Eng; Sena Ozdemir; Suraksha Gupta; Rama Prasad Kanungo
View articletitled, International social entrepreneurship and social value creation in cause-related marketing through personal relationships and accountability
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An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research

Demetris Vrontis; Michael Christofi; Constantine S. Katsikeas
View articletitled, An assessment of the literature on cause-related marketing: implications for international competitiveness and marketing research
Supplementary data
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