Issues

Special Issue: Business hybrid offerings: international challenges, entry, modes, and product, adaptation processes. Guest Editors: Yipeng Liu, Oscar F. Bustinza, Ferran Vendrell-Herrero, Cary L. Cooper, Demetris Vrontis

Exploring the influence of hybrid product–service offerings on firm internationalization strategies: an international perspective

Yipeng Liu; Oscar F. Bustinza; Ferran Vendrell-Herrero; Cary Cooper; Demetris Vrontis
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Foreign market entry modes for servitization under diverse macroenvironmental conditions: taxonomy and propositions

Arpita Agnihotri; Saurabh Bhattacharya; Natalia Yannopoulou; Alkis Thrassou
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Business hybrid offerings by manufacturing SMEs: impact of servitization on internationalization of manufacturing SMEs

Sheshadri Chatterjee; Ranjan Chaudhuri; Demetris Vrontis
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Hybrid market offering in the medical technology sector and the role of network configuration: an exploratory assessment in both developed and emerging markets

Huda Khan; Ahmad Arslan; Lauri Haapanen; Peter Rodgers; Shlomo Yedidia Tarba
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Can customization promote product innovation in the global B2B market? Evidence from export manufacturing firms from emerging markets

Aoran Hong; Xia Li; Yonggui Wang; Mengting Shi
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Supply chains and ecosystems for servitization: a systematic review and future research agenda

Philip Davies; Yipeng Liu; Maggie Cooper; Yijun Xing
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International servitization of SMEs in emerging markets: antecedents and boundary conditions

Nadia Zahoor; Michael Christofi; Arinze Christian Nwoba
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The link between advanced servitization, global distribution channels and the longitudinal performance of sales in international markets

Waleed Shleha; Yancy Vaillant; Jonathan Calleja-Blanco
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Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation

Abhishek Behl; Shampy Kamboj; Bijoylaxmi Sarmah; Vijay Pereira; Kirti Sharma; Hussain Gulzar Rammal; Elisa Arrigo
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Enhancing servitization by international consumer integration: the influence of open innovation and co-creation

Allam K. Abu Farha; Osama Sam Al-Kwifi; Georgia Sakka; Phuong V. Nguyen; Zafar U. Ahmed
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Internationalized knowledge-intensive business service (KIBS) for servitization: a microfoundation perspective

Domitilla Magni; Armando Papa; Veronica Scuotto; Manlio Del Giudice
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