... 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Video game Flow experience Loyalty Collaboration Interactivity China The global video game industry has emerged as a dominant force in entertainment, surpassing traditional media...

...Shuguang Zhao; Xuan Wu Purpose “Fostered idols” refer to entertainment idols and young stars-in-the-making who begin their careers as amateurs. Today, the fostered idol model has become increasingly popular in China, and fans demonstrate incredible consumption power. Despite the booming market...

... Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only China Theory of planned behavior Both attitude and subjective norms are important in determining a person’s intentions, but their relative importance is not normally equal, and it can be expected...

...Carter Mandrik; Yeqing Bao; Sijun Wang Purpose The purpose of this study is to examine the intergenerational influence across dyads of mothers and daughters from the USA and the People’s Republic of China (PRC), with a particular interest in discovering the cross-national differences in terms...

... Chinese consumers in first-tier cities may limit the generalizability of the findings as well as precluding the making of causal inferences. Practical implications Global luxury marketers who plan to enter the China market can utilize marketing strategies to create prestigious value and appeal...

...Dr. Yuri Seo, Dr. Angela Gracia B. Cruz, Prof. Kim-Shyan Fam; Hongyan Yu; Ann Veeck; Fang (Grace) Yu Purpose – This study aims to, with family structures in urban China becoming increasingly diverse, examine how and to what extent the characteristics of everyday family meals relate...

...Min Teah; Ian Phau; Yu-an Huang Purpose – This paper aims to examine the influence of social and personality factors on attitudes towards counterfeiting of luxury brands and purchase intention between China Chinese and Taiwan Chinese consumers. Design/methodology/approach – Data collection...

...@hkbu.edu.hk © Emerald Group Publishing Limited 2013 Health services Survey China Hong Kong Medical advertising Attitudes Consumer behaviour Medical personnel Means and standard deviations of the attitudinal statements were compiled and tested against the middle point of 3...

... results have direct implications for the marketing of organic food. As the food safety problem in China is getting more severe and environmental issues are increasing on the political and public agendas, the consumption of organic food is being increasingly advocated by both the government and food...

... literature. © Emerald Group Publishing Limited 2013 Evolutionary psychology Retailing Gender Individual behaviour Shopping China Observation suggests that many females are happy to wander around shopping centers even if they do not have any particular goods that they need to buy...

... dimensions – i.e. historical and contemporary – and their influences on judgment of and willingness‐to‐buy foreign products. Design/methodology/approach Sampling came from a mall‐intercept survey in Japan during the height of a recent Japan‐China dispute (n=139), followed by a similar survey six...

... in Mainland China. Design/methodology/approach – A convenience sample of 331 Shanghai female secondary school students aged 12 to 20 were asked to answer questions about gender roles, ideal female images, and their liking of international and Chinese brands. Factor analysis, cluster analysis...

... performed a 2 (COP)×2 (COM) within‐subjects randomized experimental research, using the USA and China as the countries of parts (COP) and the countries of manufacturing (COM) for cotton apparel. A total of 77 US consumers participated. Hierarchical multiple regression analyses were performed. Findings...

... with consumers' need for uniqueness and brand consciousness. Design/methodology/approach An online survey using consumer panel data was conducted in three “tier‐one” cities in the People's Republic of China. The focus on these cities coincided with the competitive density of retail brands, and resulted...

... to test these competing hypotheses using econometric decomposition to identify the source of such cross‐country variations. Design/methodology/approach Using survey data of consumer attitudes toward marketing from China and Canada, this study adopts econometric decomposition to examine the cross...

...Lee McGinnis Power America China Kidnap Power struggle Protest Corporate leaders Consumers Brands Capitalism We have heard how everyone loves the underdog, but now, with the help of Michael Prell and his new book – Underdogma: How America's Enemies Use Our Love...

... importance, relatively little is known about consumers' buying behaviour of fresh produce in China. Findings of this study would thus be beneficial to practitioners and policy makers to formulate effective strategies designed to market fresh produce in China. Despite its potential importance, relatively...

.... Originality/value The current study is the first to adopt the theory of planned behavior and the advertising intervention to predict the effects on healthy eating in a Chinese society. Health and safety Theory of planned behaviour Surveys Social service marketing China An executive summary...

...Xiaoling (Martine) Guo; Andy Wei Hao; Xiaoyan Shang Purpose The purpose of this paper is to examine consumers' perception of brand functions in an emerging market: China. The study also aims to investigate the impact of brand functions on brand loyalty. Design/methodology/approach A two‐phase...

...Byoungho Jin; Ji Hye Kang Purpose The purpose of this article is to assist US apparel firms to successfully market in China. It aims to accurately predict Chinese consumers' purchase intentions toward a US brand. For this purpose, it proposes a composite model incorporating two behavioral...