... approach rooted in transformative service research and the emerging literature on the longevity economy. Findings The study highlights three crucial areas for advancing service research concerning longevity challenges. Collectively, these findings suggest that the longevity economy can evolve...

... By highlighting how personal transformations in leaders lead to SPO, the study underscores the potential of leadership development as a pathway for advancing broader societal well-being through service. Originality/value While Transformative Service Research often explores transformations in consumers...

...Raymond P. Fisk Purpose This viewpoint on “Responsible aging: integrating individual and intergenerational well-being” (Heinonen et al., 2025) develops a transformative service research (TSR) perspective on the role of aging in human life and human service systems. Design/methodology...

... experiences. Design/methodology/approach Building on Transformative Service Research (TSR), we propose service standards for humanity and connect these standards to elevating the human experience. Subsequently, the ADD Service Standards Framework for serving humanity is presented and applied to the human...

... in services Ethical dilemmas Services Ethics Ethical decision-making Normative ethics Deontological ethics Virtue ethics Consequentialism Typology Applied ethics Well-being Transformative service research Life is a constant oscillation between the sharp horns of dilemmas. H. L...

... Transformative service research Mutualism Human-centered Service ecosystems Practices Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality … Whatever affects one directly, affects all indirectly. Martin Luther King, Jr., 1963 Meeting the needs...

... to job demands-resources (JD-R) theory while incorporating a transformative service research (TSR) lens. By integrating different streams of research to study retail FLEs' expectations about working with robots and focusing on robots' impact on job engagement and well-being, this study offers new...

... to the debate – in transformative service research and proposes a future research agenda. This paper builds upon a review of social activism in the management and communications literature to identify its potential for social change in service (eco)systems. This paper outlines three ways in which...

... service People–planet–profits Triple-P Transformative service research Marketing strategy Gaps model We need to wake up, we need to wise up, we need to open our eyes […] We're on a planet that has a problem. We've got to solve it, get involved and do it now, now, now! We...

...–robot Interaction (HRI) studies there is preliminary evidence for social support by social robots (De Graaf and Allouch, 2013 ; Lee et al., 2006 ; Sundar et al., 2017), in (transformative) service research the role of social robots in their contribution to well-being is only nascent...

...Rory Francis Mulcahy; Nadia Zainuddin; Rebekah Russell-Bennett Rory Francis Mulcahy can be contacted at: rmulcahy@usc.edu.au Transformative service research (TSR) is still a developing area in the literature, focusing on the integration of consumer and service research to create...

... Transformative service research Service ecosystem well-being Research agenda Resources-challenges equilibrium framework COVID-19 has effected health and well-being of society worldwide (Ćosić et al., 2020). Since the virus occurred, it has increased the cognitive, psychological, physical...

... setting (Ostrom et al., 2010 , 2015). Transformative service research (TSR) traces its origin to the transformative consumer research (TCR) movement (Rosenbaum et al., 2011) which challenges consumer researchers to focus on enhancing the well-being of individuals (e.g. consumers...

... in inherently positive contexts, which may limit generalizability to more challenging contexts. Through the combined lens of transformative service research (TSR) and psychological theory on hedonic and eudaimonic human needs, we evaluate the extent to which need fulfillment is the root of customer well-being...

... of lives and wellbeing can be better understood. Psychological ownership Dynamics Wellbeing co-creation Subjective wellbeing Resources–challenges equilibrium Transformative service research Healthcare I was outsourcing my health to somebody else. I was coming along saying, “Here is my...

... than service roles such as customer and employee. Well-being Human experience Service design Transformative service research Vulnerable consumers Service inclusion Collaboration As the service research field has evolved, our understanding of the nature of service has shifted from...

... Publishing Limited Licensed re-use rights only The purpose of this paper is to provide an interdisciplinary framework bridging service design and social entrepreneurship with transformative service research (TSR) to create greater synergetic effects to advance wellbeing and drive social impact...

... that “green service” is about reducing the negative environmental impact of existing services, toward providing a green service that expands biological diversity and other natural resources. Originality/value Transformative service research on environmental sustainability is still in its infancy...

... by 2050. The authors present service inclusion as an egalitarian system that provides customers with fair access to a service, fair treatment during a service and fair opportunity to exit a service. Building on transformative service research, a transformative, human-centered approach to service...

... Riel can be contacted at: a.vanriel@fm.ru.nl Healthcare Engagement Transformative service research Gamification The healthcare sector faces important challenges, such as pressure to simultaneously reduce costs and increase the quality of care, a challenge that may require revolutionary...