... 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Original luxury brands Counterfeiting Self-brand-congruity Emotional brand attachment Patronage behaviour United Kingdom Understanding the effects of ideal-social SBC holds...

... interviews and focus groups, which were used to explore the reasons for participants' responses to the feedback. Social norms approach Green marketing Sustainability Behaviour change Electricity consumption Social marketing Digital marketing United Kingdom Ever since the foundational work...

... measures in their studies (Keh et al., 2007). Entrepreneurial orientation Franchise system Standardization Franchising Entrepreneurialism United Kingdom Entrepreneurial orientation (EO), with its three core dimensions of risk‐taking, proactiveness and innovativeness (Keh et...

... 2013 Non‐monetary promotions Gifts Consumer behaviour Structural equation model Consumers United Kingdom Marketing Sales promotions represent a significant and increasing part of marketing expenditures accounting for at least 13% of UK marketing budgets (Chartered Institute...

... customer trust online. Hence we hypothesize that: H2. “Trust” in a company web site is a dimension of “company online brand value”. Company brand Company online brand value Corporate branding Brand management Cities Constructed city brand Post‐industrial cities United Kingdom...

... Corporate image United Kingdom Corporate identity (CI) has become a major research topic in marketing and strategic management (see, e.g. Balmer, 2001, 2008 ; Balmer et al., 2009 ; Bhattacharya and Sen, 2003 ; Brown et al., 2006 ; He, 2008 ; He and Balmer, 2007a ; Melewar...

... benefit versus purpose Perspective Marketing history Logic United States of America United Kingdom This article is a response to the Lusch and Vargo defense of their service‐dominant perspective against our criticism in the European Journal of Marketing. Their claim is that our...

... such as trust, satisfaction or perceived commitment, triggered by a faith‐based identity, may serve to mediate giving behaviour. Charitable donations Fundraising Religion Non‐profit organizations United Kingdom The fundraising landscape in the UK, and indeed across the entire EU, has become...

.... Isabelle Szmigin can be contacted at: i.t.szmigin@bham.ac.uk © Emerald Group Publishing Limited 2011 Alcoholic drinks Social marketing Public health Youth Individual behaviour United Kingdom Similar messages have received extensive criticism for producing often paradoxical...

... United Kingdom © Emerald Group Publishing Limited 2011 H5. The greater the desire of intrinsic benefit a donor perceives from their giving, the lower will be their degree of socially desirable responding in giving surveys. This paper aims to address the issue of survey...

.... Compared with America's prodigious output, the contribution of Britain's marketing academics to major journals has always been slight, but now their 2 per cent share is inconspicuous, compared with The Netherland's 10 per cent. Research Marketing Assessment United Kingdom Business schools Higher...

...). These benefits lead to certain end states or values that consumers wish to achieve (Kotler, 1999 ; Belch and Belch, 1995 ; Peter and Olson, 1994 ; Mowen, 1993 ; Aaker et al., 1992). © Emerald Group Publishing Limited 2011 Counterfeiting Brand image Consumer behaviour United Kingdom...

... Consumer behaviour United Kingdom Consumers who engage in online transactions can find competitive providers to meet their needs and wants through the click of a mouse (Singh, 2002). They are increasingly making purchase decisions based upon their peer recommendation and endorsement rather than...

... in diverse situations (Stryker, 1980). Politics Advertising Celebrities Political parties Elections United Kingdom The question of engaging voters in political elections in the UK has gained an increasing amount of attention (BBC1, 2001). This is to a large extent due to a historical drop...

... communications Leaflets Elections United Kingdom Germany Rational choice institutionalism bridges the gap between the two theoretical camps, recognising that voters' incentives are driven both by electoral rules and by interaction with parties and candidates and stressing the strategic consequences...

... researching youth electoral engagement in the future. Janine Dermody can be contacted at: jdermody@glos.ac.uk © Emerald Group Publishing Limited 2010 Elections Political parties Youth Trust Marketing United Kingdom The contemporary political climate in the UK – including the 2005...

... Publishing Limited 2010 Political parties Leaders Perception Elections Performance management United Kingdom Reputation refers to the accumulated impression that stakeholders form of an organisation (Fombrun and Shanley, 1990). In addition to our actual experience other factors...

... be contacted at: paul.baines@cranfield.ac.uk © Emerald Group Publishing Limited 2010 Propaganda Marketing strategy Political theory Islam Terrorism United Kingdom Political marketing is a key sub‐discipline traditionally associated with the marketing of politicians and candidates...

..., migrating back to the less sophisticated techniques. So equilibrium is reached at an unsophisticated level based on the techniques these more experienced firms or individuals were originally using and accustomed too. This leads to the following: Advertising Budgets Risk management United Kingdom...

.... personal hygiene; 11. financial services; and 12. home appliances. © Emerald Group Publishing Limited 2009 Advertising Magazines Women Prejudice Sexual discrimination United Kingdom Advertising characterized by a special focus on visual cues such as expression, posture...