... © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Original luxury brands Counterfeiting Self-brand-congruity Emotional brand attachment Patronage behaviour United Kingdom Counterfeiting has emerged as a major global economic...

... Social marketing Digital marketing United Kingdom The reduction of electricity consumption for the mitigation of climate change has a central place in policy discourse (Defra, 2006 ; DECC, 2010 ; HM Government, 2009) and has become a key social marketing objective (Hargreaves, 2011 ; Collier...

... at: l.dada@lancaster.ac.uk © Emerald Group Publishing Limited 2013 Entrepreneurial orientation Franchise system Standardization Franchising Entrepreneurialism United Kingdom Entrepreneurial orientation (EO), with its three core dimensions of risk‐taking, proactiveness...

... brand are expected to generate higher overall evaluations of gift promotions. © Emerald Group Publishing Limited 2013 Non‐monetary promotions Gifts Consumer behaviour Structural equation model Consumers United Kingdom Marketing Sales promotions represent a significant...

... brands. Myfanwy Trueman can be contacted at: mtrueman@bradford.ac.uk © Emerald Group Publishing Limited 2012 Company brand Company online brand value Corporate branding Brand management Cities Constructed city brand Post‐industrial cities United Kingdom The business men...

... Publishing Limited 2012 Corporate marketing Corporate identity Strategic marketing Corporate identity anchors Corporate image United Kingdom Data analysis followed the process of first‐order and second‐order coding process, and eventually themes were inductively generated via such process...

... benefit versus purpose Perspective Marketing history Logic United States of America United Kingdom This article is a response to the Lusch and Vargo defense of their service‐dominant perspective against our criticism in the European Journal of Marketing. Their claim is that our...

... Religion Non‐profit organizations United Kingdom The fundraising landscape in the UK, and indeed across the entire EU, has become intensely unpredictable and turbulent. The central cause for this condition is the current economic global downturn, which is estimated to cost the charitable...

... with their giving (to charity X) the greater will be the degree of their socially desirable responding in giving surveys. © Emerald Group Publishing Limited 2011 Charities Charitable donations Surveys Bias United Kingdom As non‐profit practitioners become increasingly concerned about...

.... The paper concludes by reviewing the ethics surrounding individual and social trade‐offs in social marketing. Alcoholic drinks Social marketing Public health Youth Individual behaviour United Kingdom 1. a range of cultural meanings, values and beliefs; 2. a moral position...

... Business and Management (B&M) 1 . John Saunders can be contacted at: jsxtsr2@btinternet.com © Emerald Group Publishing Limited 2011 Research Marketing Assessment United Kingdom Business schools Higher education Now is the time that we need to define those comparative...

... to CBPs. Originality/value – This research is one of the few which investigate CBP not only as a product but, more importantly, also as a brand – a counterfeit brand. © Emerald Group Publishing Limited 2011 Counterfeiting Brand image Consumer behaviour United Kingdom Counterfeit...

... of online shopping behavior between Asia‐Pacific consumers and Western consumers across borders. Internet marketing Purchasing techniques Internet shopping Korea Consumer behaviour United Kingdom Generally, customer loyalty can be measured as a behavior (e.g. repeat purchase probability...

... at: j.whitelock@bradford.ac.uk © Emerald Group Publishing Limited 2010 Promotional methods Face‐to‐face communications Leaflets Elections United Kingdom Germany This study focuses on how party campaigning (or promotional activity [1]) – driven by different electoral systems – plays a role...

... researching youth electoral engagement in the future. Janine Dermody can be contacted at: jdermody@glos.ac.uk © Emerald Group Publishing Limited 2010 Elections Political parties Youth Trust Marketing United Kingdom In conclusion, what emerges is that the relationships between...

... on which genre of clip is used, the messages contained therein, and who that clip is targeted at. Paul R. Baines can be contacted at: paul.baines@cranfield.ac.uk © Emerald Group Publishing Limited 2010 Propaganda Marketing strategy Political theory Islam Terrorism United Kingdom...

... parties Elections United Kingdom The question of engaging voters in political elections in the UK has gained an increasing amount of attention (BBC1, 2001). This is to a large extent due to a historical drop in voter turnout at the country's general elections, a fact that was highly documented...

... Publishing Limited 2010 Political parties Leaders Perception Elections Performance management United Kingdom Reputation refers to the accumulated impression that stakeholders form of an organisation (Fombrun and Shanley, 1990). In addition to our actual experience other factors...

... the frequency of female role portrayals across different magazine types; and investigating the association between product categories and female role stereotypes. © Emerald Group Publishing Limited 2009 Advertising Magazines Women Prejudice Sexual discrimination United Kingdom...

... processes and activities directed at creating and satisfying customers through continuous need assessment” (Deshpandé and Farley, 1996 , p. 14). © Emerald Group Publishing Limited 2009 Lean production Call centres Quality Budgetary control Financial services United Kingdom...